Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Nabeel Rajab is a human rights activist awaiting trial in Bahrain, one of the West’s favorite dictatorships. Three years after the Arab Spring, protests there are still being violently repressed, and Rajab now faces up to three years in jail — for a tweet. VICE News spoke to him a few weeks before his latest arrest. Read More: Human Rights Activist Imprisoned for Allegedly Insulting Bahrain Government on Twitter – http://bit.ly/1DxRVp9 Check out the VICE News beta for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews
|Time: 05:13||More in News & Politics|
Employing authority marketing as a strategy to grow your brand and increase your reach as a business has many benefits.
Authority marketing, which could also be referred to as expert marketing, simply means that you become known as an expert within your field. Most of the time, the process involves you helping customers overcome a problem, writing a book or articles, or it could even include an appearance on podcast broadcasts.
Eventually, when you are seen as an expert or authority in your field, your brand will become well known and profitable. In addition to those attributes, there are seven other real reasons you need to be an expert at something, and they are listed below:
1. You Don’t Have to Chase Clients, They Will Come to You
Your customers will come to you when you become an expert in your field. Consider Dave Ramsey as an example.
He is thought of as an expert in the field of finances, yet, he doesn’t ever lobby for work and doesn’t seem to compete with anyone. He simply offers his advice and is seen as an authority; therefore, customers come to him.
They buy his books, they attend his seminars they read his website, all due to the fact that he is now considered an expert in his field.
2. Your Advice is no Longer Called Into Question by Your Customers
In general, when you know someone knows what they are talking about, you probably won’t argue with them. A surgeon, for example, knows lots more than we do about the inner workings of the human body.
If they say a person needs a certain operation, within their field of expertise, most people will not argue the point with them. In the same way, once you are considered an expert in your field, your customers will stop questioning your judgment and advice.
3. You Gain Influence Within Your Marketplace
If you are considered an expert within your field, or marketplace, you will be able to influence others within that realm.
For example, if you own a home remodeling company and have worked your way up to being considered an expert in the field, other home remodeling professionals will likely copy, or at least admire, what you do.
This will give you influence within your marketplace and enable you to make changes and voice concerns within your industry.
4. You Can Raise Your Rates For Services Rendered
When a customer hires someone to do a service or to provide a product, they will pay more for it if that person is considered an expert in their field. Using the aforementioned point about Dave Ramsey as an example, this is easily explained.
Would you pay more for a financial book written by a known financial expert like Dave Ramsey than you would a book written by some unknown accountant? Of course you would. In the same way, your customers will be willing to pay more for your services when they see you as an expert.
5. You Will Attract Attention Due to Your Role As Authority
Once you are considered an expert in your field, you will get the attention you deserve.
This could include invites to be on television or radio or could involve publishers asking for you to share your insights in a book. Regardless of how it takes shape, being considered an “expert” will give you the attention and respect you deserve.
6. You Have a Clear Understanding of Your Marketing Message
Becoming good at utilizing authority marketing and becoming an expert in your field means you have a clearer understanding of your overall marketing message. In other words, you have successfully micro specialized within your field to understand where your strengths lie, and therefore understand what your marketing message should be.
As a way to illustrate the point, consider you are an architect by trade. You have taken jobs within a wide range of fields in the past, including everything from drawing home plans to creating the blueprints for major commercial projects.
Consequently, you have a wide range of customers to gear your marketing towards, making it a difficult task. However, if you’re determined to figure out where your strength as an architect lies, you can then gear your marketing strategy straight to those customers who fit that more narrow category.
For example, perhaps, you determined that commercial jobs are a better fit for you.
If that’s the case, you stop marketing to home builders and instead concentrate all your marketing efforts on government municipalities and other business owners who could use your services as a “commercial” architect. As a result, you have focused your marketing strategy and streamlined the process of acquiring clients.
7. Other Authorities and Experts Seek You
You know you are truly an expert when other experts began seeking you out. After all, another expert should be able to recognize the value of what you know.
A good example of this process could include a fitness expert who seeks out another fitness expert to make an awesome workout series that involves both expert’s styles of exercise. Another possibility is a syndicated talk show host, who is considered an expert in their field, seeking out an expert within the same field to appear on their show.
Being generally knowledgeable about many things is fine, but you probably won’t be considered an expert in anything if you have too broad a reach.
Since the benefits of being an expert in something are so vast, it makes sense to focus on what you are good at and take the steps necessary to become an “expert” in your field.
When you do, the seven benefits listed above will all come to fruition.
Republished by permission. Original here.
Expert Photo via Shutterstock
The post You Need to be an Expert at Something for These 7 Reasons appeared first on Small Business Trends.
If you have kids, then you probably have huge stacks of artwork lying around your home. Wouldn’t it be nice to have a system for keeping and showing off that artwork without taking up all the space in your home?
That’s why Carolyn Lanzetta started Plum Print. The company takes all of those finger paintings and stick figure drawings you have lying around or tacked to your refrigerator and turns them into custom coffee table books.
According to Lanzetta, the average child brings home over 800 pieces of artwork by the end of elementary school. So a fair amount of parents are likely to have enough artwork to fill multiple books. Although the actual art might not be museum-bound, most parents value their kids’ artwork for sentimental value. They likely value it enough to want to keep at least some of it in some capacity.
To use the service, users place a $40 deposit, then send in their kids’ artwork in a designated “Plum Parcel” they receive from the company. Plum Print then takes the artwork and designs a layout to best suit each piece. Users get to choose the size and a few other design elements like the cover layout. They also have final approval of the book layout before it’s printed and sent out. They can also choose to still keep the original artwork along with the book, which can be made in both hard copy and digital copy.
In a Power Pitch segment on CNBC, Lanzetta said:
“Plum Print is giving parents such an easy way to preserve these precious memories that over 90% of our surveyed customers plan on ordering again.”
Founded in 2012, the company was bootstrapped from the beginning. It managed to turn a profit in just 10 months. The company is also working on some future expansion projects, such as the ability to offer online galleries of kids’ artwork.
The idea behind this company seems pretty simple. Finding a way to keep and display this type of artwork is a pretty common issue for parents. So Lanzetta seems to have found a simple and effective way to do so.
The company’s future could be bright, especially if it’s able to adapt to technology with new offerings like online galleries. Kids have been bringing home artwork they’re proud of for years and that seems to be a concept that isn’t going anywhere.
The post Startup Plum Print Can Turn Your Kids’ Artwork Into a Book appeared first on Small Business Trends.
Garage Door Repair Antioch, CA – Call Us Today – http://blog.thetraffichq.com
What You Should Know Before Getting Your Garage Door Repaired
Constructing a house is a complicated task because there are numerous aspects you need to consider. While charges are a key point that determines materials you determine to use, decor is an incredibly important aspect. While wood may be traditionally regarded as lending elegance to your home, it loses to aluminum especially in situations if the structure can be found on the outside of. If you are planning to create an outdoors deck or perhaps a fence or install a protective railing, aluminum railings are the most useful choice for three specific reasons.
Hiring the best company is very important to make sure that the project is properly done with no mis-happenings. As many companies offer repair services, it is quite nearly impossible to find the firms that offer quality service. The credentials in the company can help you go with a good company. The documents including insurance, auto liability and work comp needs to be well verified prior to getting the company. Any problem in the garage doors will make your hard work very inconvenient doors also ensure the safety. In some cases, the repairs can be achieved by us with the aid of problem solving. This can save considerable time and money. However, in case there is major problems, professional help should be sought.
Garage Door Repair in Antioch, CA
If, for some reason, you might have elected to setup your bifold doors without the assistance of a professional, you will be content to learn that just isn’t a completely struggle. All you need is a few small tools, many of which are located in a generic toolbox, including – a powered drill along with a screwdriver. Adding trim, casing or possibly a doorstep will include some extra installation steps and might require the using some additional tools.
So, it’s always better to contact a Sacramento garage door repair company which is on this business for decades. This will ensure that they are well versed with this field and definately will offer fast and credible service. You can also clearly inquire further their repair charges as well as enquire about any other costs. With expert help, your garage door will be restored to its original state at reasonable prices with good quality.
Durango Film brings work of abilities and talent to your house which has a number of elegant designs and shades from conventional to modern. You can even save your near and special ones from painful solar rays. They especially design films to avoid any damage in case of any break in the glass; the films maintains perfectly the damaged area and decreases the possibilities of harm as well as any other loss in or out of your house.
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Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News When Islamic State jihadists launched a major offensive on the majority Kurdish town of Kobane in September, more than 180,000 people fled across the border into Turkey. Local authorities struggled to cope with the influx at first, and thousands of refugees were forced to sleep on the streets of the Turkish border town of Suruc. Now camps are being set up to provide shelter and other assistance. With the borders closed and thousands unable to leave Kobane, VICE News visited one of six refugee camps in the town to find out how refugee families — some sharing tents with up to 14 other people — are coping with leaving their homes and livelihoods behind. Watch Dispatch 1: http://bit.ly/ZGydZn “Britain’s Border War: Migrant Crisis in Calais” – http://bit.ly/1BXT7PY Check out the VICE News beta for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews
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Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News In the first episode of Talking Heads, Orville Schell discusses his New York Review of Books essay, “China Strikes Back.” Schell recently joined Jimmy Carter on a visit to China, where the former president received a less-than-warm welcome by the country’s leaders. Schell argues that this reflects a dramatic shift in US-China relations. In his years of public service, Jimmy Carter is arguably best known for his work in establishing diplomatic relations with China. But 35 years after the creation of these ties, how close are the US and China? VICE News sat down with Schell to discuss the significance of the diplomatic slight against Carter, and how the US might benefit from better understanding the “China Dream.” Check out the VICE News beta for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews
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