VICE News Daily: Beyond The Headlines – October 27, 2014

Subscribe to VICE News here: The VICE News Capsule is a news roundup that looks beyond the headlines. Today: Lebanese army battles Sunni militants in northern city of Tripoli, Egypt puts off Gaza talks following Sinai violence, Pakistan’s first female superhero fights polio in animated series, and homeless models in the Colombian capital take the runway to raise awareness of the difficulties they face. LEBANON Army Fights Militants in Northern City of Tripoli Clashes intensified after a raid on an apartment in a nearby town where fighters hid weapons and ammunition. EGYPT Government Puts Off Gaza Talks After Sinai Violence President Abdel Fattah El-Sisi is blaming Friday’s attacks, which killed more than 30 soldiers, on ‘foreign hands’. PAKISTAN Country’s First Female Superhero Battles the Polio Epidemic ‘Burka Avenger’ seeks to stress to parents the importance of vaccinating their children. COLOMBIA Homeless Models on Display at Bogota Shopping Center Six young, disadvantaged people participate in a fashion show to raise awareness of the plight of the city’s nearly 9,000 homeless people. Check out the VICE News beta for more: Follow VICE News here: Facebook: Twitter: Tumblr: Instagram:

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The True Power of Coal: West Virginia Midterms

Subscribe to VICE News here: This year’s midterm elections are projected to be the most expensive in American history. One of the most notable races, where outside interests are pouring in millions of dollars, is in West Virginia’s third district — and the campaign is centered on one thing: coal. The coal industry has dominated West Virginia for the past 150 years, exerting great influence over its economy and politics. Obama’s push to drastically reduce carbon emissions to combat climate change has convinced many West Virginians that the federal government is waging a “war on coal” and, in turn, on West Virginia, as mines close and jobs are cut. The backlash has placed 19-term Democratic incumbent Nick Rahall under fire for his perceived affiliation with Obama. The Koch brothers and other out-of-state energy interests have seized this opportunity to oust Rahall, leading Democratic State Senator Evan Jenkins to switch parties and run as a Republican. VICE News traveled to West Virginia’s third district to cover the race between the two candidates as they fight to prove who will be coal’s greatest champion, and spoke with locals about coal’s outsized importance in the region. Check out “Voters In Colorado and Kansas Are Tuning Out This Year’s Election” – Check out “Environmental Groups Target Key Midterm Fight For North Carolina Senate Seat” – Check out “Get Ready For More False Claims By Big Polluters” – Check out the VICE News beta for more: Follow VICE News here: Facebook: Twitter: Tumblr: Instagram:

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From Grief Over Kobane To Chaos: Istanbul’s Kurdish Riots

Subscribe to VICE News here: As the battle between Kurds and Islamic State militants rages on in the Syrian border town of Kobane, Kurds in neighboring Turkey are becoming increasingly angry at the Turkish government’s failure to intervene. And so protestors have taken to the streets in cities such as Ankara and Istanbul to show their support for both the Kurds fighting in Kobane and the Kurdistan Workers’ Party (PKK), a resistance group in Turkey classified as a terrorist organization by Turkey, the United States, and several other Western nations. VICE News traveled to Istanbul, where a memorial march for two fighters who died in Kobane devolved into a night of chaos. Amid clouds of police teargas, we spoke to members of a PKK youth wing as they threw Molotov cocktails and shouted support for Kurds in Turkey and Kobane. Check out “Turkey’s Border War” – Check out “Turkey and the Kurds Hold the Key to Defeating the Islamic State” – Check out “Kobane Residents Remain Defiant as Islamic State Closes In” – Check out the VICE News beta for more: Follow VICE News here: Facebook: Twitter: Tumblr: Instagram:

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9 Holiday Marketing Tips to Make Your Retail Store Stand Out

holiday marketing tips

With Halloween almost here, Black Friday, Small Business Saturday and Cyber Monday aren’t far behind. For small retailers, that means it’s time to gear up for your holiday marketing moves.

Like last year’s, this is a short holiday shopping season (just 26 days between Black Friday and Christmas, compared to the more typical 31), so you’ll want to make the most of it. Here are some steps you can take to make your shop stand out from the crowd.

Plan Ahead

Planning ahead will give you an edge, enable you to budget better and ensure you don’t miss important dates. This year:

  • Thanksgiving falls on November 27
  • Black Friday on November 28
  • Small Business Saturday on November 29
  • Cyber Monday on December 1.

Create a marketing calendar working back from these and other key dates, breaking down the actions you’ll need to take to meet deadlines. For instance, if you want to send a direct mail piece to arrive before Thanksgiving, when do you need to design and submit the ad?

Use Holiday Cards to Put Your Business Top-of-Mind

Send early holiday cards (such as a Thanksgiving card) to give thanks for your loyal customers’ support all year long. Better yet, invite them to a special event or sale, and sweeten the pot with a discount or free gift offer.

Help Shoppers Out

Prepare to provide great customer service with little touches like free gift wrap or a gift-wrapping station, a personal shopper to help customers select gifts, or displays with pre-wrapped gifts for certain recipients such as “teacher gifts,” “gifts for Mom” or “baby gifts.”

Hold Events at Your Store

Choose an event that’s festive for the season, but also relates to your store, such as an author signing or reading at a bookstore, a musical performance of holiday songs at a CD store or a cookie-decorating demonstration at a gourmet food store. Events attract crowds and spur spending.

Sell Gift Cards or Use Them as Promotional Items

In 2013, gift cards were the number-one gift shoppers planned to buy, according to a Nielsen survey. Vantiv and eCard Systems are two companies that offer gift cards for small retailers; you can also see if your bank offers gift card options. Gift cards aren’t only for gifts; consider doing a “give one, get one” promotion where customers buy a $100 gift card or $100 worth of merchandise and get a $25 gift card for themselves.

Appeal to Shoppers’ Selfish Sides

With many Americans still watching their wallets, lots of shoppers wait for holiday sales to treat themselves to things they want or need. Window signage or ads promoting two-for-one; buy one, get one half off; or outright encouraging customers to treat themselves are very effective during the holidays.

Show Some Sense (The Five Senses, That Is)

Engage customers’ senses with colorful decorations, festive holiday music, seasonal scents like pine or cinnamon, and refreshments to keep shoppers from dropping. Music or scents that waft outside your store can attract foot traffic.

Buddy Up

Turn your business neighbors into marketing partners by creating promotions, contests and special events together. For example, hold a “12 Days of Christmas” giveaway where 12 retailers in your shopping center each give away a prize a day for 12 days. (Be sure to check into what your local business association is planning, too.)

Take Part in Small Business Saturday

Last year, 71 percent of U.S. consumers said they were aware of Small Business Saturday, and nearly half (46 percent) actively supported it by shopping at a local small business. The result: $5.7 billion in sales. Visit the website to get marketing tools, collateral and ideas for making the most of Small Business Saturday.

Holiday Shop Photo via Shutterstock

The post 9 Holiday Marketing Tips to Make Your Retail Store Stand Out appeared first on Small Business Trends.

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VICE News Daily: Beyond The Headlines – October 30, 2014

Subscribe to VICE News here: ​The VICE News Capsule is a news roundup that looks beyond the headlines. Today: More than 20 tons of illegal drugs destroyed in the Afghan capital, Israeli authorities destroy cave home of Palestinian family in East Jerusalem, New York City schools asked to stay on the lookout for bullying related to Ebola outbreak, and Slovakian startup unveils flying car prototype at Vienna technology conference. AFGHANISTAN Police Destroy 20 Tons of Confiscated Drugs Authorities continue to seize raw opium around the capital Kabul despite U.S. efforts to halt production. ISRAEL Authorities Demolish Palestinian Family’s Home…Again The family moved into a cave after their home was demolished last year, and was forced to move again on Wednesday when it was decided their unusual dwelling would be razed as well. U.S.A. New York City Schools On Alert Over Ebola Bullying Two Senegalese-American boys were taunted and beaten on Friday at their school in the Bronx. TECHNOLOGY Flying Cars Could Be Coming Soon to a Sky Near You AeroMobil says they’ve developed the world’s most advanced flying car, and that it could go on sale as early as 2017. Check out the VICE News beta for more: Follow VICE News here: Facebook: Twitter: Tumblr: Instagram:

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Night Operation with a People Smuggler: Turkey’s Border War (Dispatch 5)

Subscribe to VICE News here: When Islamic State militants attacked the Syrian border town of Kobane, 180,000 civilians fled in fear to neighboring Turkey. Weeks later, the Turkish state tightened the control of its borders, limiting entry and exit. Thousands are now left in risky positions between the conflict in Kobane and the closed border. VICE News met with a smuggler who risks his life while he was on a night operation to get families away from Kobane and into Turkey, while trying to avoid Turkish authorities. Watch Dispatch 1: Watch Dispatch 2: Watch Dispatch 3: Watch Dispatch 4: “Britain’s Border War: Migrant Crisis in Calais” – Check out the VICE News beta for more: Follow VICE News here: Facebook: Twitter: Tumblr: Instagram:

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