Goodbye Nokia Phones, Hello Microsoft Lumia

102614 nokia windows

We’ve seen the last of the Nokia Lumia line of smartphones, at least in terms of the brand name, it seems. The phones will still be available but under a new name.

So it’s goodbye Nokia phones, hello Microsoft Lumia.

Microsoft announced the brand name change recently for future Nokia mobile devices.

The name change follows Microsoft’s acquisition of Nokia’s Devices and Services division announced in late 2013. The deal means Microsoft is taking over the manufacture and marketing of Nokia’s smartphones and tablets.

Microsoft is planning to slowly phase-in the transition to the new brand name replacing Nokia with Microsoft Lumia for most of the devices.

Writing about the changeover, Tiina Jaatinen, editor-in-chief of Nokia’s official Conversations blog explains:

“When we announced that the Nokia Devices & Services business would become part of Microsoft, we also shared that Lumia, our smartphone brand, would become part of the Microsoft family. Since then, we have naturally been making the change from Nokia to Microsoft in our websites, packaging and other consumer touch points.

In the coming weeks and months, you’ll start seeing even more brand experience come to life across different channels as we transition from Nokia Lumia to Microsoft Lumia.”

The company has already made changes in the branding on some of its apps and is in the process of changing the branding global and local company websites, the official blog reports.

And changes in the branding of the company’s social channels is expected.

So when can we expect to see a Windows Lumia phone on the market?

Windows Central quotes one company representative saying it will be “soon.” In fact, there are even reports that the Nokia Lumia 830 set to debut on Nov. 7 could still be re-branded as Microsoft Lumia 830 by that release date.

The Nokia brand will continue to exist beyond the name change of its phone and other mobile devices. Microsoft purchased only the Finnish company’s phone and mobile business. But Nokia will continue operating the part of its business focusing on mapping and network infrastructure independent of Microsoft.

Nokia debuted the Lumia line of smartphones back in 2011. And the company has aggressively continued to introduce new Lumia smartphones since the acquisition by Microsoft.

Lumia smartphones range from low-end, budget-friendly versions to higher-end devices sporting impressive cameras and internal specs.

Four Lumia phones have been introduced since the beginning of 2014. Each operates on Windows Phone 8.1. They include the Lumia 930 at the top and the introductory smartphone, the Lumia 530.

Besides the Nokia Lumia brand, Microsoft may be making another change in its mobile phone division. This one may involve changing the branding of its Windows Phone mobile operating system to just Windows, The Verge reports.

The name change may signal Microsoft’s intentions to market its mobile and desktop operating systems in a unified way in the future.

Image: Microsoft/Lumia

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from Blogger http://evangelinagius.blogspot.com/2014/11/goodbye-nokia-phones-hello-microsoft.html

Elections Held in Separatist-Controlled Ukraine: Russian Roulette (Dispatch 83)

Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News On Sunday, rebels in eastern Ukraine held their first ever elections, voting for the incumbent leader Alexander Zakharchenko to continue to run the territory under separatist control. With few observers present to verify the fairness of the voting, which itself was hastily organized, the election wasn’t widely recognized. Russia was the only major power to recognize the vote as legitimate, while Ukraine and its allies in the West declared the poll to be a violation of a negotiated agreement reached in Minsk. VICE News correspondent Simon Ostrovsky spoke with the rebel leader Zakharchenko as he cast his vote in Donetsk, and visited polling stations across the country’s war-torn east to find out what elections look like in a breakaway republic. Follow @simonostrovsky on Twitter here: https://twitter.com/SimonOstrovsky Click to watch “Tensions Surround Ukrainian Parliamentary Elections: Russian Roulette (Dispatch 82)” – http://bit.ly/1x3ALwG Check out “Ukrainian President Threatens to Scrap Special Status for Eastern Regions After Rebel ‘Elections'” – http://bit.ly/13EoBAE Click to watch “The Donetsk People’s Republic” – http://bit.ly/1wLO6vN Check out the VICE News beta for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews

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from Blogger http://evangelinagius.blogspot.com/2014/11/elections-held-in-separatist-controlled.html

New Etsy Credit Card Reader Targets Offline Merchants

etsy credit card reader

Etsy wants its merchants to conduct sales on its popular ecommerce site. But the company also understands many of its clients need to be able to conduct business face-to-face too.

That’s why the handmade and vintage ecommerce site has introduced the Sell on Etsy Reader. The device works like many other similar plug-in credit card scanners for the smartphone or tablet.

The new Etsy credit card reader offers another point-of-sale solution for Etsy merchants offering their products for sale in person at craft fairs or other similar events. The Sell on Etsy Reader is free, as are the apps merchants can download to their mobile devices to use the credit card reader. The apps are available for download to Android and iOS devices.

Writing on the official Etsy News Blog, Director of the Payments and Multichannel Sales division, Camilla Velasquez, explains:

“The reader gives sellers another tool to grow their creative businesses beyond their online Etsy shops and allows buyers to find and buy unique items with a story anywhere they see the Etsy brand, online and offline.”

The Etsy reader works in conjunction with a user’s Etsy shop and across other e-commerce platforms. If a sale is recorded using the Sell on Etsy device, it is also seamlessly reflected in a merchant’s Etsy account inventory.

Etsy says the new reader was developed in recognition of the fact that 90 percent of retail sales still occur offline. The company also says more than one-third of Etsy merchants say they also conduct business offsite.

By offering the Etsy reader, the company is extending its brand off its ecommerce website allowing Etsy merchants to easily continue using its services even when they are not selling online.

The readers also give Etsy the opportunity to extend its business into the digital payments market dominated by competitors like Square and PayPal Here.

At the same time, the new payment option give Etsy the opportunity to retain offline customers who might otherwise choose a competing digital payment option when selling off of the Etsy site.

Though there is no upfront cost for using the reader, Etsy takes a 2.75 percent cut off all payments processed through the new card reader.

That’s the same as the rate currently charged by Square for online payments.

Image: Etsy

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from Blogger http://evangelinagius.blogspot.com/2014/11/new-etsy-credit-card-reader-targets.html

Top 25 Brands You Should Follow on Instagram

follow on instagram

If you’re a small business seeking a better way to use Instagram, look for some good examples. Here are 25 brands you should follow on Instagram. They are brands that are using the platform effectively. Big or small, these brands can provide inspiration for your future campaigns.

Oreo

follow on instagram

This classic cookie might not seem like the most interesting subject for a visual platform. But the brand shares a variety of creative images, projects and recipes that people can make with Oreos. The feed includes a mix of photos and videos, along with some calls to action to increase customer engagement.

Nike

follow on instagram

This feed is filled with stunning sports-related images paired with inspirational quotes. But the brand also has a few different hashtags that followers can use to connect with Nike. And the brand even re-posts some of these photos from other users periodically.

Taco Bell

follow on instagram

The fast food chain has managed to come up with some interesting ways to show off its menu and customers. Taco Bell also uses its Instagram account to announce new features such as its brand new mobile ordering app.

Audi

follow on instagram

This feed includes so many photos of different Audi models in different environments. It even incorporates photos taken by actual Audi drivers. And the brand makes use of special campaigns and hashtags like its #TDIChallenge, which shows an Audi on a cross-country road trip.

American Express

follow on instagram

American Express uses its Instagram account to share updates and news pertinent to its members. But it also shares photos and videos depicting how some members take advantage of the rewards they get from their accounts.

Intel

follow on instagram

This account is full of photos that depict everything from technology to nature. The captions often include interesting scientific facts. And Intel periodically shares some behind-the-scenes photos of new technology its team is developing.

Pabst Blue Ribbon

follow on instagram

This beer company shares a variety of photos that show the PBR logo and products in different environments. Posts include PBR cans and logos used in décor and everyday environments where people might enjoy the product. It also includes recipes in which the beer can be used.

Virgin America

follow on instagram

Virgin America’s feed includes travel-related photos and videos, along with some behind-the-scenes posts showing the company’s employees and some of its initiatives. The company also encourages follower interaction by asking customers to tag them in their own travel posts.

Sephora

follow on instagram

This feed features Sephora’s many products, along with some re-posted customer photos. But the company also utilizes the like2b.uy platform to allow customers to shop for the items depicted in each Instagram post.

Bonobos

follow on instagram

The menswear retailer posts images of its products along with some lifestyle images that go along with its brand. The company also includes some contests and questions to encourage interaction with its followers.

Gucci

follow on instagram

Gucci’s page includes a mix of professionally styled photos and videos of its products and behind-the-scenes images of its models and other team members.

Converse

follow on instagram

Converse features images of its products along with some lifestyle images that its followers might enjoy. The feed also features posts from the brand’s concerts and events.

MTV

follow on instagram

MTV’s official Instagram feed shares both photos and videos and includes celebrity news and updates. It also contains some behind-the-scenes images and special promotions or seasonal content. For example, MTV shared several celebrity Halloween costume ideas throughout October.

Warby Parker

follow on instagram

The eyeglass retailer has an interesting mix of photos and videos on its Instagram feed. Some depict new glasses and sunglasses. Other posts include images taken by actual customers. And the rest feature Warby Parker team members in their work environment.

GoPro

follow on instagram

Since GoPro wants to show off the versatility of its cameras, its feed contains images from all kinds of adventurous environments. Photos and videos show users on roller coasters, under water, surfing, skydiving and more.

Sharpie

follow on instagram

This feed features some images of Sharpie products. But for the most part, the company uses its Instagram to show off art and craft projects from actual Sharpie customers.

Red Bull

follow on instagram

To go along with its “Red Bull gives you wings” tagline, the company shares photos and videos of extreme sports and other adventurous activities.

Target Style

follow on instagram

This feed shows off Target products in real-world settings, from fashion and beauty to home décor. The company also encourages customers to show off their own Target posts using the dedicated #TargetStyle hashtag.

General Electric

follow on instagram

This company shows off posts that include GE’s innovative products along with other scientific facts and tidbits. The company also features special promotions and contests to encourage interaction from followers.

Topshop

follow on instagram

This fashion brand uses its Instagram feed to show off its various products in a variety of different settings. It includes behind-the-scenes images from fashion shoots and in-store photos. There are also photos of customers and models wearing Topshop pieces.

Vans

follow on instagram

This account features Vans juxtaposed with lifestyle images of music events, art, biking, and other activities and interests that go along with the company’s brand. Vans also regularly re-posts images from its customers.

Starbucks

follow on instagram

The cafe giant uses its Instagram account to show off more than just pictures of coffee. The company also includes coffee-themed recipes, re-posted photos from customers and artistic photos of Starbucks locations from around the world.

NFL

follow on instagram

The NFL’s Instagram feed is full of images that include updates about upcoming programming, scores from completed games, stats and more.

Playboy

follow on instagram

A tamer version of what you might expect from Playboy, this feed offers a behind-the-scenes look from the Playboy models and staff.

Forever 21

follow on instagram

This feed features professionally styled photos and videos that fit perfectly into the brand’s aesthetic. The company also utilizes hashtags that its customers can use to show off their own F21 items.

Images: Instagram, Instagram feeds photo via Shutterstock

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from Blogger http://evangelinagius.blogspot.com/2014/11/top-25-brands-you-should-follow-on.html