SEAT’s Christine Stoffel: Getting 1,000 Top Executives to Attend Your Conference


I have the opportunity to participate in about 15-20 conferences a year, in addition to hosting my own annual event. It’s pretty hard to get one hundred people to an event. It’s even harder to get 100 quality attendees in your target audience group to come and stay a day or two. But to get one thousand people in your target audience to do that year in and year out is a pretty unbelievable feat.

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