Millions of small businesses have Facebook pages, but most have no idea how to use them to make sales. The page may have hundreds, maybe even thousands of likes, but without sales to match, it is not very valuable.
How can a small business turn virtual likes into real purchases? Start here:
1. Don’t Be Afraid to Post about Products and Services
Facebook is primarily about engaging with customers and forming a relationship with them by posting educating articles, photos and videos that relate to the company’s brand.
What started out as a family owned deli back in 1897 making Italian style sandwiches, has grown into a library of sodas with more than 500 options.
Galko’s Soda Pop Stop, also known as Galco’s Old World Grocery has since shifted its focus from Italian deli to sodas and beers. When store owner John Nese took over from his father back in 1995, he began collecting and stocking drinks created by other small businesses. He aims specifically to carry those made by small mom and pop stores like his own.
Today, the store specializes in small batch sodas and family created recipes.