How to Balance Engagement and Customer Service on Twitter

customer service on twitter

It’s no surprise that companies of all sizes flock to Twitter’s 271 million monthly active users to get closer to their customers. But while 30 percent of brands have a dedicated customer support handle, only 10 percent of brands address more than 70 percent of their mentions.

That’s a lot of opportunity left on the table.

Of course, some tweets might not merit a response. But every customer who reaches out to a brand should receive an acknowledgement.

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Una Pizza Limits Selection to Improve Quality

122914 unapizza

When you walk into Una Pizza in San Francisco, don’t expect to be able to choose from an unlimited selection of toppings.

Anthony Mangieri has been baking pizza since childhood, and he’s attained his dream of owning his own pizza shop. He sticks to traditional Neapolitan style pies, with a handful of fresh toppings, and relies on the quality of the ingredients and care in the preparation to speak for themselves.

In this interview with, Mangieri expounds upon his passionate commitment to doing pizza his way:

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What Would You Do with a Personal Drone?

122214 drones

How would you use your very own drone? Would it benefit your small business in any way?

Drones may not be much of a reality now except as a way to neutralize potentially dangerous combatants in battlefield situation overseas. But over the next decade drones may become common place and as personal as the smartphone.

And, as in the case of smartphones, small businesses may end up being fairly heavy users.

Of course, how a small business might use a flying drone is still up to innovating minds to decide. There have been inklings that Amazon.

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VICE News Daily: Beyond The Headlines – December 29, 2014

Subscribe to VICE News here: The VICE News Capsule is a news roundup that looks beyond the headlines. Today: Indian government promises to monitor sale of acid following increase in attacks on women, Hamas bans Palestinian children’s trip to Israel, snow and ice strands thousands in the French Alps, and Monday marks one year since Egyptian authorities detained three Al Jazeera journalists. INDIA Government Vows to Monitor Sale of Acid Following Recent Attacks A new web-based application promises to regulate purchases, but campaigners are skeptical it will have any real impact. GAZA Hamas Bans Children’s Trip to Israel Israeli activists organized a week-long tour for dozens of Palestinian kids orphaned by the recent war, but Hamas officials declared the itinerary ‘suspicious.’ FRANCE Days of Heavy Snow Leave Thousands Stranded in Alps Up to 15,000 people spent part of the weekend in shelters or stuck in their cars and unable to safely leave the roads. EGYPT One Year Since Imprisonment of Al Jazeera Journalists Peter Greste, Mohamed Fahmy and Baher Mohamed are serving between seven and 10 years each on terrorism-related charges. Check out the VICE News beta for more: Follow VICE News here: Facebook: Twitter: Tumblr: Instagram:

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#5 Most Read Article of 2014: Google Launches Panda 4.0

It’s official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries.

from Blogger