Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News The VICE News Capsule is a news roundup that looks beyond the headlines. Today: Dozens of Mexican vigilantes surrender in Michoacan State, Turkey’s government expands rights of Syrian refugees, terrorism causing Kenya’s tourism industry to decline, and researchers at Oxford University develop breath test device to diagnose juvenile diabetes. MEXICO Vigilantes Surrender Following December Clashes Thirty-seven men, including two leaders, surrendered to authorities in Michoacan after a shootout between rival groups last month left 11 dead. TURKEY Syrian Refugees Granted Greater Rights The government is distributing identification cards to 1.6 million refugees under a new plan that would provide them access to basic services like healthcare and education. KENYA Militant Attacks Drive Tourism Down An increase in attacks by the Somali militant group Al-Shabaab has put visitors off, and it’s hurting the economy. HEALTH Breath Test Could Help Diagnose Type 1 Diabetes Oxford University researchers identified the relationship between high levels of the chemical acetone and blood ketones, which lead to a dangerous complication. They hope to have the device ready by mid-year. Check out the VICE News beta for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews
From: VICE News
|Time: 03:07||More in News & Politics|
A few weeks ago I had the pleasure of speaking at a holiday event. Instead of one of my usual (but awesome) presentations, I wrote some thoughts on a piece of paper and shared what I thought these businesses needed to know to align themselves for 2015. Here’s what I shared. I hope these rules (guidelines) help you.
1. Word of mouth alone won’t work — relying on word of mouth for all of your marketing is “ok”. However, if you want to boost revenue, increase profits and take your business to new heights, you MUST create a purpose built marketing plan.