A new brand has its sites set on a better way to make clothing. But, for a change, the focus seems to be as much on the way the clothes look and feel as on the environment.
Parallel Revolution is the brainchild of Jake Wade, a recent graduate of Colorado State University Chico’s entrepreneurship program. During his freshman year he co-founded the company. After half a dozen modifications and pivots, the brand finally found itself in the ‘Eco-USA-Craftsmanship’ niche.