Back to Basics – Goal Reports in Google Analytics

There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a fresh look at your goals at least twice a year and use the tips in this post to understand their results better.

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Google and Lending Club Team Up, Online Lenders Gain Steam

Lending Club Edit

Getting small business loans can be difficult, particularly in today’s economic climate. But in recent years, some new options have completely changed the way some businesses go after financing. And this week, Google and Lending Club unveiled another option for small businesses seeking capital. Read about this and other small business news from the past week, in our weekly Small Business Trends news and information roundup.


Google and Lending Club Kick Off New Business Loan Program

Google Partners now have a new source from which to get some extra capital.

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On the Front Lines with the Ukrainian Army: Russian Roulette (Dispatch 89)

Since mid January, fighting between the Ukrainian military and Russian-backed rebels in Eastern Ukraine has escalated. Dozens of civilians have died due to the heavy shelling. The rebels of the Donetsk People’s Republic (DNR) have been attacking Ukrainian Army positions in an effort to reach the city of Sloviansk. In this dispatch, VICE News travels to the Ukrainian Army’s front lines in the village of Kodema to see how soldiers there, clad in German and British gear that has been donated to them, are preparing for the much talked-about DNR offensive. We also visit the Ukrainian-controlled mining town of Dzerzhynsk to see firsthand what effects the fighting between the two sides has had on the local population. Watch “Trapped by Artillery Fire: Russian Roulette (Dispatch 88)” – In Photos: Civilians Are Trapped and Pounded by Artillery on the Eastern Ukraine Front – Read “Eastern Ukraine Is Slipping Back Into All-Out War” – Subscribe to VICE News here: Check out VICE News for more: Follow VICE News here: Facebook: Twitter: Tumblr: Instagram: More videos from the VICE network:

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These Are the Most Popular Days for Kickstarter Donations

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Considering starting a crowdfunding campaign? You’ll need to know the best ways to promote it. That means knowing the best times to do so. Luckily, Kickstarter just released some insights from its 2014 campaigns, The Year in Kickstarter, that reveal the days and times when people were most likely to donate.

The site found that people were generally more inclined to donate during work hours. But the most popular day of the week was Wednesday, followed by Thursday and Tuesday. And in terms of timing, the hours between 11 a.m. and 3 p.m.

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The Role of Search and Social for Super Bowl XLIX Advertisers

The digital arena offers a great way to insert yourself into the conversation and capitalize off the momentum, even for those advertisers who couldn’t justify budgets for some screen time.

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Facebook Super Bowl Ads to be Sold On-the-Spot in Realtime

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The Super Bowl is as much about the advertising as it is about the game.

That’s nothing groundbreaking but this year’s game will have a new wrinkle.

Facebook is planning to sell ads in real time during the game. According to a report from The Toronto Sun, the social media site will be selling ads on-the-spot to its customers.

Facebook Super Bowl ads that are sold will be based on what Facebook users share during the Super Bowl.

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Local SEO: 5 Advanced Tactics for Greater Visibility

Like all other areas of SEO, local SEO is an ever-evolving entity. The last few years in particular have seen huge changes in the tools and techniques businesses need to use to rank well for location-specific searches.

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