Social platforms like Facebook and Pinterest are constantly evolving. Sometimes those changes are beneficial for business users, and sometimes they aren’t. This week, Facebook announced improvements to its For Sale Group features. The features are designed to make listing and selling items in Facebook groups easier. There is also more information on apparent changes to Pinetest’s contest rules aimed at cutting down on spam.
Check out these stories and more in this week’s Small Business Trends news and information roundup.
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from Blogger http://evangelinagius.blogspot.com/2015/02/facebook-tweaks-group-selling-pinterest.html
Google is shutting down its Helpouts service.
Never heard of Google Helpouts? That’s part of the problem, the company says in announcing its retirement.
Google Helpouts utilized the Hangouts video chat service to connect users one-on-one with experts in a variety of subject areas. Users would typically be charged for this one-on-one video advice from a Google-selected expert, though some advice was dispensed via Helpouts for free.
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from Blogger http://evangelinagius.blogspot.com/2015/02/google-shutters-helpouts-program-what.html
At his SES London keynote, Google’s Ian Carrington discussed the evolution of digital marketing, which has become synonymous with mobile.
from Blogger http://evangelinagius.blogspot.com/2015/02/seslon-mobile-is-future-no-seriously-it.html
Being a firefighter is a difficult job. But without actually experiencing it, most people never even realize just how easy it can be to get disoriented in the dark, heavy smoke.
That’s what prompted volunteer firefighter Zach Green to start his company, MN8 FoxFire. The company makes heat-resistant safety bands that glow in the dark to help firefighters see and stay oriented in the dark and heavy smoke.
Green originally learned about photoluminescent technology while watching a special report about the World Trade Center.
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from Blogger http://evangelinagius.blogspot.com/2015/02/entrepreneurial-firefighter-creates.html
Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two share a connected commonality: consumers.
from Blogger http://evangelinagius.blogspot.com/2015/02/seslon-iot-mindset-will-make-marketing_13.html
I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. I’m equally surprised at some of the conclusions drawn by people regarding the steps necessary to get on the right side of the algorithm.
from Blogger http://evangelinagius.blogspot.com/2015/02/the-myth-of-penguin_13.html
When users Google common illnesses, the company’s knowledge graph will now provide symptoms, treatments, and even illustrations to help users get help.
from Blogger http://evangelinagius.blogspot.com/2015/02/google-knowledge-graph-injects-medical_13.html
One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located.
from Blogger http://evangelinagius.blogspot.com/2015/02/a-complete-guide-for-adwords-location.html