You have a business with a great product or service. But it doesn’t matter, of course. Because no one knows you exist.
Traditional marketing isn’t working like it use to. Besides, you don’t have the money for a major multimedia blitz.
You’ve heard other business owners talking about developing a better Web presence, but you’re not sure where to start.
There’s a website, a blog, social media and more. You’re a bit overwhelmed and your business keeps you busy. How can you get up to speed and become an expert on this whole online presence idea before it’s too late?
The good news is an upcoming webinar can help you start getting a lot of these answers.
Small Business Trends founder and CEO Anita Campbell shares solutions in How to Build a Rockin’ Web Presence on a Shoestring. The event is online free to all who can attend.
The event is scheduled for Thursday, March 12, 2015 at 1:00 pm ET. The webinar is sponsored by global domain provider Verisign and hosted by the SCORE Association.
Those attending can expect to learn:
- How to effectively assess your online needs
- How to build an effective Web presence regardless of your company’s size or budget
- How to choose the right domain name and use it to your advantage
- How to decide between using Web builder tools and hiring a professional Web developer
- How to successfully get your business online with an effective website at minimum expense, and
- How to maintain that website once its online
Who: Small Business Trends founder and CEO Anita Campbell
What: Free webinar Build a Rockin’ Web Presence on a Shoestring sponsored by Verisign and hosted by the SCORE Association
When: Thursday, March 12, 2015 at 1:00 pm ET
Web Construction Photo via Shutterstock
This article, “Want to Build a Rockin’ Web Presence on a Shoestring? Join Us for a Webinar!” was first published on Small Business Trends
Founded in Germany in 2014, the far right, anti-Islamic movement Pegida has since spread throughout western Europe, with organizers planning demonstrations in Switzerland, Spain, and Belgium. On February 2, the movement held a rally in Vienna, Austria, but was met with opposition from anti-fascist activists in the city center. Despite being separated by heavy police presence, tension between the two groups escalated. VICE News went to the rally to find out what motivated Pegida supporters, as well as anti-Pegida demonstrators, to take to the streets. Watch “Copenhagen Killings: The Aftermath” – http://bit.ly/1Ea3shs Watch “Hate in Europe: Germany’s Anti-Islamic Protests” – http://bit.ly/1MdLgWo Read “The PEGIDA Movement Comes to the UK to Rally Against Islam” – http://bit.ly/1B2P7zv Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideos
|Time: 05:36||More in News & Politics|
Watch Part Two – http://bit.ly/1wRYuhI The bitter conflict in Ukraine has cost thousands of lives, but the Russian government has continuously denied sending its soldiers to the frontlines, despite accusations to the contrary from NATO and Western officials. VICE News travels to Russia to investigate the mysterious deaths of dozens — possibly hundreds — of active-duty Russian servicemen who are believed to have been killed in Ukraine. Accounts gathered from soldiers’ families, human rights workers, and government officials cast doubt on the Kremlin narrative, revealing the unacknowledged sacrifices borne by Russia’s ghost army. In part one of a three part series, VICE News travels to Russia to investigate the small but steady stream of coffins arriving in villages across the country, containing maimed bodies of soldiers killed in “unknown circumstances.” Watch “Civilians Return to Debaltseve: Russian Roulette (Dispatch 96)” – http://bit.ly/1FNSCuz Watch “The Ruins of Donetsk Airport: Russian Roulette (Dispatch 95)” – http://bit.ly/1FFP4KN Read “‘It Is a Government Crime’: The Coffins of Russia’s Ghost Soldiers in Ukraine Are Coming Home” – http://bit.ly/1aIUxax Read “Russian Newspaper to Release Document That Allegedly Links Kremlin to Ukraine Invasion” – http://bit.ly/1DikIeW Read “Thousands Mourn Boris Nemtsov at Somber March in Moscow” – http://bit.ly/1Ax5BMS Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideos
|Time: 07:58||More in News & Politics|
Founded in Germany in 2014, the far-right, anti-Islamic movement Pegida — which stands for “Patriotic Europeans Against the Islamization of the West” — has since spread throughout western Europe On February 28, VICE News traveled to Newcastle in northeast England for the inaugural demonstration of spinoff organization Pegida UK. Demonstration organizers told VICE News that they were mobilizing against the imminent rise of Sharia in Britain — and that they feared a future in which British women were forced to wear burkas on British streets. Watch “Anti-Fascists Clash with Pegida Movement in Vienna: Hate in Europe” – http://bit.ly/1Eh1KuI Watch “Copenhagen Killings: The Aftermath” – http://bit.ly/1Ea3shs Read “The PEGIDA Movement Comes to the UK to Rally Against Islam” – http://bit.ly/1B2P7zv Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideos
|Time: 08:16||More in News & Politics|
Your business may be ready to upgrade to an EMV card reader.
The cost of doing this may be curbing your ambition, though. But now, small businesses can get some help to defray that cost, with the introduction of the Small Merchant EMV Assistance Program from American Express.
Not much different in appearance to credit and debit cards already used by U.S. consumers, EMVs are dipped into a reader instead of being swiped like current cards. Instead of a magnetic strip, the cards have an embedded microchip that feeds information to the card reader.
Still, for small businesses, adoption of the new technology can be a challenge not the least of which is cost.
The American Express program grants small businesses $100 to help offset the cost of upgrading to EMV card readers.
The deadline to receive the subsidy from American Express is April 30. The small business EMV assistance program is funded with $10 million to help businesses with less than $3 million in annual American Express charge volume, according to a company statement.
American Express first announced the program in conjunction with a White House initiative back in October 2014. At the time U.S. President Barrack Obama also outlined the BuySecure initiative designed to get the U.S. using EMV chip cards faster.
Small business owners wishing to claim the reimbursement must submit proof of payment and an American Express merchant number after upgrading their point-of-sale system.
American Express compensates the business through a pre-loaded debit card with $100 value.
Another part of the Small Merchant EMV Assistance Program implemented by American Express is educational. The program will inform small business merchants about the benefits of EMV card technology, focusing on fraud protection.
Anré Williams, president of Global Merchant Services at American Express, says in a statement:
“Fraud is a growing problem and the move to EMV is an important step towards stemming payment card fraud in the U.S. Unfortunately, many small merchants do not know about EMV or what they need to do to take advantage of it.”
To get the word out on EMV technology, American Express will deploy teams of ambassadors — something it calls the American Express Fraud Squad — to New York, Atlanta, Miami, and Houston, in coming months. They’ll meet with small business merchants to allay concerns over EMV cards.
American Express will also send out emails to small business merchants, establish a telephone hotline, and launch a website to help answer questions businesses may have about EMV cards.
EMV card Photo via Shutterstock
This article, “Finally, the Small Business EMV Assistance Program is Here” was first published on Small Business Trends