How One Brooklyn Rooftop is Changing the Produce Market

gotham greens

Farming and growing food normally takes a lot of space and resources.

But Gotham Greens has developed a way to use technology to improve the process and grow food more efficiently. In fact, it grows all of its produce on one rooftop in Brooklyn, located over a Whole Foods store.

Viraj Puri, co-founder and CEO of Gotham Greens told CNN:

“The idea is you can produce really high quality, fresh, nutritious greens, tomatoes, herbs and provide that to customers within a day of harvest.”

The food grown at Gotham Greens is sold right at the Whole Foods below it. So it eliminates the transportation costs normally associated with getting food from farms to stores. It also ensures produce that is fresher than what is sold in most traditional supermarkets, since it cuts down on the time between harvest and sale.

Produce normally travels about 1,500 miles from farm to table. So the process used at Gotham Greens cuts down on the travel involved in getting food to customers. But even without the travel costs, produce from Gotham Greens isn’t cheap.

Its basil costs about $3 more per ounce than basil from conventional farms. That high cost is thanks to city real estate, labor costs, and the advanced greenhouse technology Gotham Greens uses.

Puri claims that technology allows Gotham Greens to produce about 20 times more than conventional farms. So if the company has a 1-acre greenhouse, it could produce as much as a 20-acre farm.

To achieve that level of productivity, the greenhouse uses sensors to measure different factors such as temperature, humidity, light levels, and carbon dioxide. The sensors transmit that data to computers that determine the optimal growing conditions for each plant and shut down or start up different equipment to create those conditions.

The cost is certainly prohibitive to many customers. And Puri says he doesn’t think the methods used at Gotham Greens necessarily represent the future of farming.

Things like root vegetables and meat are better suited for larger farm settings. But the technology and idea of growing food right where it is sold could definitely make an impact on the produce market.

Image: Gotham Greens

This article, “How One Brooklyn Rooftop is Changing the Produce Market” was first published on Small Business Trends

from Blogger http://evangelinagius.blogspot.com/2015/03/how-one-brooklyn-rooftop-is-changing.html

President Barack Obama Speaks With VICE News

VICE founder Shane Smith interviews President Barack Obama, discussing a host of issues important to Americans, from foreign policy and marijuana legalization to global warming and political gridlock. Read “‘I’m Embarrassed for Them’: Obama Hits Back at Republican Senators’ Letter to Iran Over Nuclear Deal” – http://bit.ly/1CcZLYa Watch Season 1 of VICE on HBO: http://bit.ly/VICE-HBO-S1 Watch Season 2 of VICE on HBO: http://bit.ly/VICE-HBO-S2-E1 More from Shane Smith: http://www.vice.com/author/shane-smith Follow Shane on Twitter: https://twitter.com/shanesmith30 Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideos

From: VICE News

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from Blogger http://evangelinagius.blogspot.com/2015/03/president-barack-obama-speaks-with-vice_25.html

President Barack Obama Speaks With VICE News

VICE founder Shane Smith interviews President Barack Obama, discussing a host of issues important to Americans, from foreign policy and marijuana legalization to global warming and political gridlock. Read “‘I’m Embarrassed for Them’: Obama Hits Back at Republican Senators’ Letter to Iran Over Nuclear Deal” – http://bit.ly/1CcZLYa Watch Season 1 of VICE on HBO: http://bit.ly/VICE-HBO-S1 Watch Season 2 of VICE on HBO: http://bit.ly/VICE-HBO-S2-E1 More from Shane Smith: http://www.vice.com/author/shane-smith Follow Shane on Twitter: https://twitter.com/shanesmith30 Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideos

From: VICE News

Views: 698998

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from Blogger http://evangelinagius.blogspot.com/2015/03/president-barack-obama-speaks-with-vice_18.html

On The Line: Claire Ward Discusses Female Circumcision

Follow us on Twitter where we’ll announce this week’s topic for On The Line: https://twitter.com/vicenews Claire Ward joined On The Line to answer your questions about her piece, “Reversing Female Circumcision: The Cut That Heals”: http://bit.ly/1L2ZoOI Female genital mutilation (FGM) is a cultural tradition that affects millions of women worldwide. Sometimes referred to as female circumcision or female genital cutting, FGM can have life-long complications. Claire Ward went inside Dr. Marci Bowers’ operating room in San Mateo, California to report on a little-known surgery that restores sexual function to the clitoris and follow one woman’s healing journey: http://bit.ly/1FSOAlk VICE News and On The Line want to hear from you! Let us know your questions on Twitter with the hashtag #ontheline, or send us a video message on Skype. To leave a Skype video message, follow the instructions here: http://bit.ly/1Fpn9lC With support from Skype. Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideos

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from Blogger http://evangelinagius.blogspot.com/2015/03/on-line-claire-ward-discusses-female_18.html

Pipeline Nation: America’s Broken Industry (Trailer)

A pipeline network more than 2.5 million miles long transports oil and natural gas throughout the United States — but a top official in the federal government’s pipeline safety oversight agency admits that the regulatory process is overstretched and “kind of dying.” A recent spike in the number of spills illustrates the problem: the Department of Transportation recorded 73 pipeline-related accidents in 2014, an 87 percent increase over 2009. Despite calls for stricter regulations over the last few years, the rules governing the infrastructure have largely remained the same. Critics say that this is because of the oil industry’s cozy relationship with regulators, and argue that violations for penalties are too low to compel compliance. VICE News traveled to Glendive, Montana, to visit the site of a pipeline spill that dumped more than 50,000 gallons of oil into the Yellowstone River, to find out why the industry has such weak regulatory oversight. Watch “Cursed by Coal: Mining the Navajo Nation” – http://bit.ly/1Gpy0cS Read “Cleaner Air in China Might Mean More Carbon Dioxide Pollution” – http://bit.ly/1AGcwo7 Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideos

From: VICE News

Views: 301

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