5 Tips for Crowdfunding on Twitter to Run a Successful Campaign

crowdfunding on twitter

Crowdfunding is more than just a trend. It’s become the most popular fundraising model to date, and it’s garnered most of its success from social media, particularly Twitter. It’s a simple and easy way to get consumers to both fund and support your cause. Those seeking to gain funding through Twitter’s widespread online organization may find the following tips helpful.

Crowdfunding on Twitter

Establish Your Posting Strategy

Once you’ve created a Twitter account for your business, brainstorm an effective posting strategy. A major part of creating this strategy is defining the reason behind your fundraiser. In order to garner attention from your audience, you need to solve a real problem, as Forbes points out in an article posted last year.

If the fundraiser doesn’t solve a real problem for your audience, you’ll have a much harder time engaging them.

Likewise, you’ll want to determine the type of content that will be most useful and relatable for your followers, and then determine the best times of day to post that content and the best times of day to ask for user involvement. This depends largely on your audience. For a younger audience, it could be any time of the day, and for an older audience, it could be between 12:00 and 1:00 in the afternoon or 5:00 and 7:00 in the evening when they are getting off work and looking to wind down.

Defining every aspect of your posting strategy is the only way to begin a successful campaign when crowdfunding on Twitter.

Build and Engage Your Audience

Twitter isn’t much different than compiling a list for email marketing, except that you’re limited to the followers you have on Twitter. Therefore it becomes integral to gain more followers and build an audience that will be sympathetic to your cause.

A large part of gaining the right followers for crowdfunding is catering to your audience.

Adam Connell of Blogging Wizard recommends in this post that you “focus on growing a targeted and engaged following of people that want to hear what you have to say.” If you aren’t gaining much support for your campaign, the problem could be that your audience simply isn’t interested in your cause or that you aren’t engaging them in the right way.

The answer is either to change your audience by finding effective followers or seek a new way to present the campaign that the audience can relate to.

Use Twitter Advanced Search

Twitter offers a fairly complex search function that allows you to browse the platform for those who can specifically relate to your cause. If you can find these people, you can add them to your list of followers and enlist their help in marketing your petition.

Many won’t want to have anything to do with crowdfunding, but others will see your campaign as an eye-opener that can raise awareness for something they also believe in, and they’ll be happy to help your fundraiser stay afloat.

Call for Retweets

Just like hundreds of shares is an incredible milestone on Facebook, multiple retweets are extremely important on Twitter. Many will retweet your posts on their own, but it never hurts to request retweets of your followers on occasion.

Connell found in his study of how to gain more followers that adding the simple phrase “Please retweet” at the front of a tweet can increase shares up to 4 times. Your direct call to action will help consumers know what to do with your information and deliver the result you want.

Enlist Twitter Influencers

Using influencers is the best way to gain attention for your fundraiser when crowdfunding on Twitter. Influencers are people who have so many followers that if they jump on board with your cause, you’ll gain an instant place in the spotlight.

These influencers are generally those who are also extremely influential in real life, such as celebrities and successful business people. It’s not always easy to catch their attention, but if you’ve been working to establish a relationship with them in the past through devoted followership, conversation, and original content, it will help your cause.

As soon as you gain the help of one of these influencers, the interest in your campaign is sure to increase exponentially.

As the latest and greatest way to raise funds for any cause, crowdfunding can be one of your best tools if used correctly. With devoted persistence and the right tactics, you’ll be well on your way to crowdfunding success.

Twitter Image via Shutterstock

This article, “5 Tips for Crowdfunding on Twitter to Run a Successful Campaign” was first published on Small Business Trends

from Blogger http://evangelinagius.blogspot.com/2015/04/5-tips-for-crowdfunding-on-twitter-to.html

Retired Firefighter Creates Exposure Tracker App to Track Long-Term Risks

Exposure Tracker App

There are many dangers that go along with being a firefighter. The obvious ones include burns, smoke inhalation and building collapses. But there are also some less obvious long-term dangers that go along with fighting fires year after year.

Clive Savacool has dealt with those dangers firsthand. In March 2014, he collapsed after battling a grass fire in Pittsburg, California. He spent the next few days in a hospital, where doctors concluded that he had a career-ending lung disease that was the result of cumulative toxic exposures during his 18 years of service.

But while his career as a firefighter was over, he wasn’t done trying to help people. This February, Savacool launched the Exposure Tracker app, a new cloud-based tool that allows firefighters to document their exposure to toxins, communicable diseases and injuries through their careers.

Savacool’s ultimate goal is simple. He told The Huffington Post:

“My long-term goal is to make a big dent in firefighter death statistics.”

So while some startups have worked to limit the risk for firefighters in immediate danger, this one focuses more on the long-term effects of fighting fires. And those dangers can be very real. firefighting often means being exposed to burning chemicals and their byproducts. Those risks have been linked to higher rates of cancer and other chronic diseases among both active and retired firefighters.

And it hasn’t gotten any easier in recent years. Roberto Padilla, spokesman for the Sacramento Fire Department, told the Huffington Post:

“Obviously, with how things are built and constructed now, the way it burns and the chemicals released from today’s fires are a lot more toxic than in years past.”

Some legislators and health experts are working to combat some of those potentially unnecessary and hazardous materials, both by banning certain materials and by working to obtain backup gear so that used gear can be decontaminated.

But for now, the Exposure Tracker app is at least working to keep firefighters aware of their own health and potential risks. The app asks questions about the types of fires and structures firefighters have been exposed to, the firefighter’s activity during and after the fire, and other behaviors. The hope is to both track potential health risks and educate firefighters about safety and best practices.

Savacool and his co-founder, Chris Memmott plan to roll out an iOS Exposure Tracker app within the next few month and also integrate it into wearable air monitoring devices later this year. The program won’t actually diagnose any ailments or list chemicals that firefighters may have been exposed to. But over time, the founders hope the app will help firefighters make educated guesses about their risk factors and learn how to become healthier.

Image: Exposure Tracker

This article, “Retired Firefighter Creates Exposure Tracker App to Track Long-Term Risks” was first published on Small Business Trends

from Blogger http://evangelinagius.blogspot.com/2015/04/retired-firefighter-creates-exposure.html

The US Workforce – The Business of Life (Episode 1 Trailer)

Compared with the rest of the world, Americans work notoriously hard. But as income inequality increases, the growing millennial workforce is redefining what they want out of a job. To unpack the issue, we’ve enlisted Planet Money’s Adam Davidson, journalist Meghan McArdle, and Jamelle Bouie of Slate. Introducing a new kind of talk show from VICE News. “The Business of Life” is a fresh perspective on the most important issues of our time, as told through the facts, figures, dollars, and cents that shape our world. Hosted by journalist Michael C. Moynihan, each episode brings together an eclectic panel of writers, thinkers, policy experts, and scholars to break down everything you need to make sense of the most complicated topics of our time. Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideos
From: VICE News
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from Blogger http://evangelinagius.blogspot.com/2015/04/the-us-workforce-business-of-life.html

13 WordPress Plugins Small Business Owners Should Focus On

small business wordpress plugins

Are you getting the most from your business’s WordPress site?

Thousands of small businesses rely on the WordPress platform for their site design and content organization. But beyond the standard layouts and themes, WordPress plugins give your site added customization.

And with the raft of small business WordPress plugins available — updating and accumulating daily — there’s nary a solution one hasn’t provided already.

Mario Peshev, a Web developer for 10-years, WordPress contributor, and author of more than 20 WordPress plugins, told Small Business Trends in a recent interview, “You can practically do anything you can think of with WordPress plugins.”

The best part about many of the small business WordPress plugins plugins that most benefit businesses is the price. A lot are free.

And WordPress plugins are pretty easy to install and they are easy to update.

Now, there are literally thousands of plugins available through WordPress.org. Not all plugins are great. And not all work, but they’re still listed.

From this seemingly endless list of plugins, there are a baker’s dozen of small business WordPress plugins that Peshev recommends for businesses with a WordPress site. He shared that list of small business WordPress plugins during our interview.

Small Business WordPress Plugins

JetPack

Jetpack is Peshev’s first recommendation, primarily for its multi-functionality.

It is actually a combination of plugins that boasts features designed to boost your ability to customize your site, make it mobile-friendly, increase traffic and automatically create and publish richer content.

Contact Form 7

Contact Form 7 provides you with everything you need to create your own form and offers an in-depth Q&A, tutorials and other information regarding how to display a form on your page, as well as customize it.

Contact Form 7 works even better if you add one of these three plugins to it, says Peshev:

  • Flamingo allows you to save messages submitted by your visitors.
  • Really Simple CAPTCHA helps prevent “bots” from interfering with your forms.
  • Bogo is a multilingual plugin. It allows your global website audience to participate in their native language.

Gravity Forms

Gravity Forms allows you to create a complicated workflow and is designed to quickly and easily integrate with a variety of third-party services such as PayPal. This one carries a price but it starts as low as $39 for one website.

Buddy Press

small business wordpress plugins

With BuddyPress, you can create and operate your own online community — your very own social media network.

“You can create your own Facebook,” Peshev says.

Site members can register, create profiles — even have private conversations with each other. It’s described as a “social network in a box.”

MailChimp

The MailChimp plugin helps you ramp up your list of email subscribers to whom you send your newsletters. This plugin allows you to add things like MailChimp sign-up forms to your WordPress site.

WordPress SEO by Yoast

WordPress SEO by Yoast lets you optimize your website for better SEO, meaning you install it and it automatically optimizes your website for higher Google ranking — a must if you want to increase your website’s visibility.

It does this by alerting you to whether a title is too long (or too short) and recommends that you add more (or less) keywords to ensure your content gets the best ranking it can.

bbPress

bbPress allows you to create your own forum or bulletin board on your website.

This is just another tool that allows you to engage with visitors to your website.

Akismet

small business wordpress plugins

Quite simply, Akismet polices comments from site visitors for spam.

And anyone who’s managed a busy WordPress site will attest there could be thousands of spam comments posted to your site. It’s Akisment’s job to keep those from being posted for everyone to see.

iThemes Security

iThemes Security (formerly Better WP Security) is the number one WordPress Security Plugin, according to WordPress. It provides more than 30 ways to defend your site against hacker attacks that exploit things like plugin vulnerabilities and weak passwords.

With some 30,000 new websites hacked each day, according to WordPress, this is a plugin you’ll definitely want to consider, Peshev says.

Marketing Optimizer for WordPress

Marketing Optimizer for WordPress is designed to do precisely what it says. It offers you a landing page template, as well as A/B testing. This is the process by which you present two versions of the same Web page to different sets of visitors, then determine which version of the page yields the more valuable results. These results could be in terms of revenue, leads, signups, downloads, purchases or registrations and comments.

Plug In Photo via Shutterstock

This article, “13 WordPress Plugins Small Business Owners Should Focus On” was first published on Small Business Trends

from Blogger http://evangelinagius.blogspot.com/2015/04/13-wordpress-plugins-small-business.html