6 Content Tips for Adapting to the Post-Mobilegeddon World

Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format and align their content for maximum mobile impact and consumption.

from Blogger http://evangelinagius.blogspot.com/2015/04/6-content-tips-for-adapting-to-post.html

Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords – Here’s Why

Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you…we need to have a talk.

from Blogger http://evangelinagius.blogspot.com/2015/04/attention-keyword-hoarders-you-need-to_27.html

Will Yandex Penalizing Paid Links Affect Other Search Engines’ Ranking Factors?

The move by the Russian search engine to penalize paid links may be a smart one, but will it have a ripple effect on other search engines such as Baidu and Naver?

from Blogger http://evangelinagius.blogspot.com/2015/04/will-yandex-penalizing-paid-links_27.html

How a Bad Approach to Discounting Lost a 40-Year Customer

Discounting

Today I am departing from my usual pattern of writing about data to tell you about a personal experience. The story illustrates how a big company’s promotional strategy can backfire and drive a long-term customer to a small business competitor.

Ever since my father took me to Brooks Brothers on Madison Avenue in Manhattan to get my first suit at age 10, I have been a loyal customer. Over the years, I have probably spent $200,000 on clothes from the company. That several decades-long period of spending ended last week because of my inability to get a hold of senior managers at the company to complain about a bad promotional strategy.

The story begins with my effort to buy a new suit. Because Brooks Brothers, like many retailers, frequently discounts merchandise, I asked the salesman if the company was going to run any promotions in the near future. If they were, I explained, I would wait until the promotion occurred to buy the suit. “No,” the salesman told me, “there were no discounts on the horizon.”

So I bought the suit. The day before I was due to pick it up from alterations, I received a discount coupon in the mail for 40 percent off the purchase of any single item. I went to the store thinking I would be able to apply the coupon to my suit purchase, which would have saved me over $500.

When I got to the store, the salesman said there would be no problem applying the coupon, he just had to check with the manager. However, the manager said that he probably couldn’t do anything for me because I had paid for the suit already.

He told me he would see what he could do. He explained that he would try to get a “partner” on the discount (which I assume meant something about sorting out a bad incentive scheme between the corporate office and the stores which bear the cost of the discount.) The salesman, he said, would let me know if they would credit back the amount of the discount.

After several days of hearing nothing back from the salesman, Brooks Brothers had lost all of the goodwill it had generated over years of selling me products that I liked. Its promotional strategy had backfired. The company had made me feel that I had overpaid for a suit and it made me angry.

I decided to contact the corporate office to complain. However, when I tried to find an email address for the CEO or the Chief Marketing Officer, I was unable to do so, and the company would not divulge that information when I called them.

I did locate an email address for the VP of Global Public Relations. But I never heard back from him when I sent him a message outlining my complaint.

The end result of all this is that I have vowed to buy all my clothes at independent small businesses from now on. Small businesses simply can’t survive if they do what Brooks Brothers did.

Few independent men’s clothing stores would send a discount coupon to a customer just after informing him that there wouldn’t be any price cuts in the near future. Even fewer still would fail to honor that coupon, making the customer feel stupid for having patronized the establishment, or make honoring a coupon dependent on some incentive game with the corporate office. Moreover, customers can get a hold of virtually all small business owners by telephone or email.

Any suggestions for a good independent men’s clothing store in the Cleveland, Ohio, area?

Postscript: About a week after I showed Brooks Brothers a draft of this article, the company credited my account for the value of the coupon.

Discount photo via Shutterstock>

This article, “How a Bad Approach to Discounting Lost a 40-Year Customer” was first published on Small Business Trends

from Blogger http://evangelinagius.blogspot.com/2015/04/how-bad-approach-to-discounting-lost-40.html

4 Effective Customer-Centric Content Marketing Ideas for “Boring” Industries

Here are four ideas to help you create powerful content, no matter your industry, that will engage your target audience and earn links and shares, boosting your search rankings.

from Blogger http://evangelinagius.blogspot.com/2015/04/4-effective-customer-centric-content.html

VICE News Daily: El Salvador Merges Rival Gangs in Prison

The VICE News Capsule is a news roundup that looks beyond the headlines. Today: Health workers in Liberia demanded six months of unpaid hazard benefits owed to them by the government, Iran is deporting thousands of undocumented Afghan refugees, El Salvador merged inmates belonging to rival gangs in prison, and Thailand has six months to clean up its fishing industry or face a ban by the EU. LIBERIA Ebola Workers Demand Unpaid Hazard Wages Medical providers demanded hazard benefits owed to them by the government for their efforts fighting Ebola. IRAN Afghan Refugees Face Mass Deportation Iran is deporting up to 25,000 Afghan refugees each month, many are youth at risk of being trafficked. EL SALVADOR Mass Prison Transfer Breaks Up Gangs More than two thousand inmates were moved during a mass transfer intended to break up prison gangs. THAILAND Officials Vow To Clean Up Fishing Industry Thai officials say they will clean up their fishing industry after the EU threatened an embargo on fish imports. Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideos
From: VICE News
Views: 80231
893 ratings
Time: 02:21 More in News & Politics

from Blogger http://evangelinagius.blogspot.com/2015/04/vice-news-daily-el-salvador-merges_27.html

VICE News Daily: Tokyo Residents March for LGBT Rights

The VICE News Capsule is a news roundup that looks beyond the headlines. Today: Kazakh president wins snap election, explosions kill more than 20 in and around Baghdad, thousands march for LGBT rights in Tokyo, and volcanic mud threatens salmon harvests in southern Chile. KAZAKHSTAN Incumbent President Wins Landslide Victory in Snap Election Nursultan Nazarbayev secures yet another term as leader of the central Asian nation. IRAQ Bomb Attacks in and Around Baghdad A series of explosions hit a number of Shia districts on Sunday. JAPAN Thousands Attend Gay Pride March in Tokyo Activists are demanding legal protections for the LGBT community. Last month, a district of the city voted to recognize same-sex unions. CHILE Salmon Harvests Threatened by Volcanic Eruptions Mud from the Calbuco Volcano began seeping into the rivers last week. Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideos
From: VICE News
Views: 144
13 ratings
Time: 02:26 More in News & Politics

from Blogger http://evangelinagius.blogspot.com/2015/04/vice-news-daily-tokyo-residents-march.html