How to Beat Your Competition and Become More Remarkable

beat your competition

Imagine this. . .

You have an incredibly important job that needs to be done as soon as possible and you only have 20 people from whom to choose to get it done. All 20 people look the same, dress the same, and talk the same. They all have the exact same qualifications. They all seem to be clones of one another.

Would you know who to choose? Probably not.

Let’s say one more person joins the group. They have the same qualifications as the other 20 people, but there’s something different about them. They dress and speak differently. They have a style all their own. They have a perspective on the job that is distinctly different from the others.

Now would you know who to choose? Of course you would. You would choose the one that stands out. The one that actually has a personality.

How well is your firm doing against your competition? Are you satisfied with the amount of leads your firm is gaining online? Chances are you’d like to convert more leads into clients.

Since your firm likely has plenty of competition, you have to work even harder to stand out from the others and beat your competition. If your firm doesn’t have a strong and attractive brand, you will never become a leader in your industry. As a result, you may never earn the amount of clients you desire.

Strong branding is essential to the growth of your firm. A crucial component of a strong brand is a strong brand personality.

A Distinct Brand Personality is Crucial to Attracting New Clients

A strong brand personality differentiates your business from the others in your industry. It’s what makes your firm more “human.” It makes you more relatable to your prospective clients.

People don’t want to do business with a faceless company. They want to do business with people that they know, like and trust. They need to see who you are beyond your products and services. This one important factor helps you differentiate your firm from your competitors – and also helps you to beat your competition.

What Does your Brand “Sound” Like?

Part of determining your brand’s personality is creating its voice. What tone will you use to communicate with your audience? Humorous? Serious? Sarcastic? Casual? Authoritative?

Ideally, the voice you use should be one that’s most fitting to your intended audience. When you’re creating content, make sure that the voice you’re using is reasonably consistent. If you constantly change the tone you’re using, your audience won’t be able to figure out who you really are.

An important point to remember is that you shouldn’t be afraid of your voice alienating potential prospects. No matter what voice you use, you won’t be able to please everybody.

Some will be able to relate to your personality, others won’t and that’s okay. You can’t appeal to everyone, but having a strong, distinctive voice will help you create a deeper connection to those who can relate to your voice.

What Does your Brand Stand For?

Nowadays, it’s not enough to just talk about what your firm can do. It’s not enough to just say that your firm is concerned about the customer experience or integrity.  Words like these are probably used by every other firm in your industry.

If you’re going to stand out from your competition, you can’t just use the same old hackneyed catchphrases and slogans your competition uses. Part of displaying a strong brand personality is showing your audience what you stand for.

Don’t just say the same things your competition is saying. If you want to stand out, stop being a copycat. Tell your prospect who you really are and what you really feel.

Are you a management consultant who is sick and tired of seeing small businesses fail because of less than stellar leadership? Your prospects should know this when they read your content.

Are you a law firm who wishes they could punish every single large corporation that takes advantage of the little guy? Let this anger show! Are you a real estate agent who loves the feeling they get when they help home buyers find their dream home? If so, your prospects would love to know this.

It may seem counterintuitive, but it’s not. Showing a certain amount of emotion will make you more relatable. When prospects read your content, they won’t feel like they’re interacting with a corporate robot. They will be able to see that your firm has a “soul.” It’s your opportunity to show them who you really are.

Don’t be afraid to let your brand’s personality show. It’s one of the best ways to beat your competition. Nobody else can be you. Your branding personality is your advantage.

If you leverage your brand’s personality effectively, your firm will be more memorable to your prospects.

Flamingo Photo via Shutterstock

This article, “How to Beat Your Competition and Become More Remarkable” was first published on Small Business Trends

from Blogger

Controlling the Media: Putin’s Propaganda Machine (Part 2)

Watch Part 1: Despite sanctions, a plummeting economy, and isolation from the world as a result of its actions in Ukraine, a wave of patriotic fervor is spreading across Russia. Thousands of Russians have attended rallies in support of President Vladimir Putin, whose popularity ratings remain sky-high, while voices of the opposition are increasingly stifled. On the streets and in the media, the Kremlin has tightened its grip on power. State-controlled television channels spin facts to bolster the government line, whipping up anti-Western sentiment and paranoia about internal enemies. Independent broadcasters are struggling to make themselves heard as the country grows more dangerous for journalists and popular figures who are critical of the authorities. In the concluding part of our two-part series, VICE News investigates how the Kremlin uses state-controlled television to manipulate public opinion and whip up anti-Western sentiment, giving rise to a far-right nationalist movement, while narrowing the media landscape, and silencing — sometimes violently — dissenting points of view. Watch “Why Are American Troops in Ukraine? – Russian Roulette (Dispatch 108)” – Watch “Meet the Texan Fighting for the DPR: Russian Roulette (Dispatch 107)” – Read “Kim Jong-un Is Headed to Moscow to Make North Korea and Russia BFFs” – Subscribe to VICE News here: Check out VICE News for more: Follow VICE News here: Facebook: Twitter: Tumblr: Instagram: More videos from the VICE network:
From: VICE News
Views: 140
3 ratings
Time: 11:27 More in News & Politics

from Blogger

Now You Can Hire a Professional Bridesmaid

hire a bridesmaid

Weddings are mainly considered to be happy occasions. But they can also be incredibly stressful, particularly for the brides. As a six-time bridesmaid, Jen Glantz knew the stressful nature of weddings quite well. So she turned it into a business opportunity, granting the ability to hire a bridesmaid.

As a professional bridesmaid, Glantz offers help with various wedding day tasks, from organizing showers to providing emotional support. She’s not a wedding planner. For the most part, wedding planners only deal with the major logistics of the big day. Glantz also offers small tips for brides that she’s learned from her extensive bridesmaid experience. She told CNN:

“No one is going to tell you to stretch out your shoes.”

Brides can hire a bridesmaid and order small packages like speechwriting for a fee of about $150. Or they can go with the “ultimate” bride package, which costs upwards of $1,000. This includes six one-hour sessions with Glantz leading up to the wedding day and then nine hours of logistics on the wedding day. She can even stand on the altar alongside the bride as an actual bridesmaid, but that isn’t required. Brides outside of New York are also responsible for covering her travel expenses.

Glantz started the business on a whim by posting an ad for her unique services on Craigslist in June. Since then, she’s worked with more than a dozen different brides, offering help with everything from dresses and accessories to dance skills.

Glantz currently runs her bridesmaid-for-hire business as a side project. She still works full-time during the week as a copywriter. But the business is growing quickly. Glantz has already received more than a thousand emails from women around the country wanting to work for her or start their own Bridesmaid for Hire franchises. For now though, Glantz is just working on finding new ways to monetize the business, like charging for advice and partnering with other bridal brands.

Glantz’s business is a great example of someone seeing a unique niche that wasn’t being filled by other businesses, and then just going for it. She didn’t have a business background, but instead just wanted to help people. And because it’s a service that many brides seem to find incredibly helpful, she might have just unknowingly created a whole new industry.

Image: Bridesmaid for Hire

This article, “Now You Can Hire a Professional Bridesmaid” was first published on Small Business Trends

from Blogger

Exploiting Foreign Workers: Japan’s Labor Pains (Trailer)

Japan is facing a serious labor shortage, a problem that can be traced back to an aging population and a prevailing fear that immigrants will dilute the country’s pure gene pool. In order to keep the world’s third-largest economy afloat, the Japanese government offers an internship program that attracts foreign workers from China, Vietnam, and the Philippines. The program, which allows workers to stay for three years, is advertised as providing laborers with transferrable new skills for when they return home. VICE News recently traveled to Japan to investigate the internship program. We found that many interns are underpaid, saddled with insurmountable debt, and forced into a form of indentured servitude. Many are illegally placed as oyster shuckers, construction workers, and other unskilled positions. And, despite international condemnation, Japan plans to use thousands of new foreign interns to build the infrastructure for the 2020 Olympics in Tokyo. Watch “The High Cost of Cheap Clothes” – Watch “Japan vs. the Islamic State” – Read “How the Sharing Economy Could Make the Labor Movement More Relevant” – Subscribe to VICE News here: Check out VICE News for more: Follow VICE News here: Facebook: Twitter: Tumblr: Instagram: More videos from the VICE network:
From: VICE News
Views: 180
7 ratings
Time: 00:51 More in News & Politics

from Blogger