Much like Jeopardy, the understanding of questions and relevant answers are key components to the present and future of Google.
Marketing in the B2B world isn’t easy. And with paid search, it can get even more complicated.
Here are five ways you can use competitive PPC intelligence to dominate your competition so you can drive down your cost per click and boost the ROI from PPC campaigns.
On Thursday at 12pm EDT, VICE News’ Defense and National Security Editor Ryan Faith (@operation_ryan) will join On The Line to discuss emerging threats, the latest military tech, and security challenges in the 21st century. Read “Saudi Airstrikes in Yemen Haven’t Stopped — They’ve Just Reached Halftime” – http://bit.ly/1KKr3p5 Read “Submarines With Wheels, Underwater Blimps, and a New Nuclear Arms Race” – http://bit.ly/1dLp8pA Read “Getting Higher: SpaceX Wants Rockets to be More Like Cheap Beer and Less Like Cocaine” – http://bit.ly/1FO3iMP Read “America’s Aging Nuclear Arsenal and the ‘Earth-Shattering Kaboom’” – http://bit.ly/1EOP3FD VICE News and On The Line want to hear from you! Let us know your questions for Ryan on Twitter with the hashtag #ontheline, or send us a video message on Skype. To leave a Skype video message, follow the instructions here: http://bit.ly/1Fpn9lC Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideos
From: VICE News
|Time: 00:42||More in News & Politics|
A year ago, two of the biggest freelance marketplaces, oDesk and Elance, announced they would be merging into one. Since then, they have operated as separate platforms.
Today the company announced it has rebranded oDesk as Upwork and relaunched a new platform with new features.
But the question is how the new community will differ and what will become of Elance.com.
“The plan is to keep Elance.com around for a couple of years and then eventually it will be going away,” Upwork spokesperson Christina Schultz told Small Business Trends in a phone interview.
But for now, Elance.com will operate as a stand alone site owned by Upwork. Schultz said the move was prompted by a desire to preserve continuity for Elance.com users and give them a chance to acclimate.
However, with the offering of a “one way bridge” to make it easier for Elance.com users to transfer their accounts to Upwork, it’s clear the company would prefer they make the move.
In fact, in recent years, there has been very little difference between the two sites except for a small difference in fees.
So the idea of finally unifying the two communities on one site — in this case on the newly rebranded UpWork — made logical sense.
“One of the reasons we decided to merge the two companies is that we were quite similar in features and in our vision,” Schultz added.
There’s an added incentive for Elance.com members to consider migrating to the newly rebranded Upwork site.
From here on out, all innovation and added new features will be focused there, Schultz said.
And some of that innovation has already been introduced with the new rebranding.
Here are three new features Upwork already offers on its new platform :
- A new group collaboration feature free for anyone to use, even those who aren’t Upwork customers, let’s you communicate and share documents. Integration of tools like GitHub, Google Drive, and Jira should be available this year.
- A new matching algorithm will improve the site’s abilities to make business connections. “We’ve always had a matching component but this is better at matching up the best freelancers for a particular job,” Schultz said.
- A new status feature will let freelancers post their availability on the site with designations like “Right away,” “Later” or “Not looking.”
The company has not set an exact time when Elance.com will be shut down. The hope is to get Elance.com customers to switch to Upwork before that time comes.
Some of the search juggernaut’s soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution.
Is your business’s signage outdated? Is it only capable of telling part of the story about what you have to offer customers? Or maybe a bright eye-catching sign would better convey the products and services you have to offer, and increase sales.
If so, your chance to change all that is NOW.
Small Business Trends is giving away not one but TWO brand new Samsung SMART Signage TVs.
Two lucky winners will soon be transforming their business signage.
About the Prize:
Samsung’s Smart Signage TV (SSTV) is a 40-inch television and digital signage in one. It creates bright digital business signs. Promotional information can also be combined with a live TV feed on a split screen, for businesses that wish to provide business television to their customers.
See the Samsung SSTV depicted on the wall, in the image below. It’s designed specifically for small businesses.
Contest winners will not only win a 40-inch Smart Signage TV – but also a wall mount. You also get software to be able to change signage designs and verbiage. Talk about a bonus!
Samsung is the prize sponsor and is providing two prize packages (2), valued at $749 each.
Read more about the Samsung Digital Signage TV to learn all the benefits of this exciting business sign / TV.
How to Enter:
For a chance to possibly get your hands on one of these Smart Digital Signage TVs, all you need to do is answer a weekly question on Twitter.
Every time you tweet with a qualifying tweet, you will be entered into the giveaway for a chance to win:
- Each week, on Tuesdays, a new question will be posed on Twitter, using the #SSTVGiveaway hashtag. We will also add each week’s question here on this page.
- Tweet your answer to the question on Twitter.
- Be sure to include the hashtag #SSTVGiveaway in your tweet.
Choosing the Winners:
The two best answers will be chosen by the Small Business Trends team, based on creativity and thoughtfulness, in the sole opinion of the Small Business Trends team. Winners will be chosen and communicated with, no later than July 31, 2015.
We also encourage you to follow the @SamsungBizUSA Twitter account to stay up to date on the latest products for you and your business.
List of Weekly Questions:
Week 1 question (answer between May 5 and May 11, on Twitter): Why do you NEED digital signage for your business? Tell us using #SSTVGiveaway in your tweet.
Runs from May 5, 2015 through July 7, 2015.
There is no limit on the number of entries. Two winners will be chosen. No purchase required. Open to legal residents 18 years or older, located in the continental United States. Void where prohibited or restricted.
This article, “Want a Samsung Digital Signage TV for Your Business? We’re Giving 2 Away” was first published on Small Business Trends