Remember reading the Peanuts cartoons or watching the TV specials? When the teacher spoke all you heard was, “Wah, wah, wah, . . . “ That’s what a lot of sales people sound like when they network or sell.
In both situations they are talking way too much about their product or service. They think they are supposed to share every detail of what they offer. Unfortunately, the only thing people hear is, “wah, wah, wah.” You see — they stopped listening about 15 seconds in.
Let’s separate the situations and talk about a better sales process.