Brand vs. Non-Brand: Measurement Is Key

As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts.

from Blogger http://evangelinagius.blogspot.com/2015/04/brand-vs-non-brand-measurement-is-key_28.html

Brand vs. Non-Brand: Measurement Is Key

As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts.

from Blogger http://evangelinagius.blogspot.com/2015/04/brand-vs-non-brand-measurement-is-key.html