Ditch Advertising and Craft Real Stories to Create Marketing “Fizz”


Ted Wright had an incredible idea for a word of mouth marketing campaign to capitalize on Delta Airline’s advantage as an employer with strong Atlanta-based roots. What if employees created yard signs that said “Your Delta Neighbor, Thanks for Flying With Us” outside their home?

Frustrated that management didn’t want to get involved, Mr. Wright created the signs anyway and put them outside his house and later his office door. People who saw the sign would stop by to inquire about the sign and share their stories of interacting with Delta.

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from Blogger http://evangelinagius.blogspot.com/2014/12/ditch-advertising-and-craft-real.html