Most people don’t go out of their way to buy apparel they consider to be ugly. But over the last few years that has changed, at least around the holiday season.
National Ugly Christmas Sweater Day and ugly sweater parties have gained popularity in recent years. At first, people had to ask their grandmas or scour the racks at thrift stores to find sweaters with gaudy bells or cats wearing Santa hats. But now, retailers big and small have grabbed onto the trend and made it much more accessible for everyone.