Recently, I have seen a lot of pitches by entrepreneurs looking for money. As I have read through their emails, listened to their elevator pitches, and stared at their power point decks, I have become convinced of the following: Most entrepreneurs do a lousy job of pitching investors.
Five mistakes occur so often that I feel compelled to offer suggestions on how to avoid them. So here are my five recommendations to entrepreneurs pitching for money:
1. Make the Basics of Your Business Clear at the Beginning of Your Pitch.