Facebook advertising is a great way for personal brands to immediately start building exposure. Since the program began in 2004, there have been a lot of changes along the way. Today there are a variety of options to choose from to help target the right market.
Many brands and businesses advertise on Facebook as a way to promote their content and attract new leads. But what about the conversions after someone has clicked on the ad? This can be a challenge for most campaigns, but there is a solution.