How Google Upgraded URLs Will Change Your AdWords Experience

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Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Google Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to the sending back of ads for editorial review when tracking criteria are changed (in most cases).

This will be a forced migration, but advertisers shouldn’t get too upset about it.

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from Blogger