It’s no surprise that companies of all sizes flock to Twitter’s 271 million monthly active users to get closer to their customers. But while 30 percent of brands have a dedicated customer support handle, only 10 percent of brands address more than 70 percent of their mentions.
That’s a lot of opportunity left on the table.
Of course, some tweets might not merit a response. But every customer who reaches out to a brand should receive an acknowledgement.