How to Balance Engagement and Customer Service on Twitter

customer service on twitter

It’s no surprise that companies of all sizes flock to Twitter’s 271 million monthly active users to get closer to their customers. But while 30 percent of brands have a dedicated customer support handle, only 10 percent of brands address more than 70 percent of their mentions.

That’s a lot of opportunity left on the table.

Of course, some tweets might not merit a response. But every customer who reaches out to a brand should receive an acknowledgement.

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from Blogger