Have you ever had your management team agree on something unanimously?
If I were a betting man, I’d say probably not. And, that’s just how things are – just imagine how dull the world would be if we were all in agreement all the time.
That’s why facing a challenge like implementing a new marketing strategy can be so tiring. Not only do you have to develop the strategy – which will definitely take up a fair amount of time and resources – you also have to get your management team to support the plan.