How to Reward Returning Customers

020915 customer loyalty

Have you ever had this experience: You see an ad or offer for some amazing deal for a company of which you’re a longtime customer—something big, like “50 percent off a year’s membership.” Wow, you want to take advantage of that! But you can’t because there’s only one catch: The offer is for new customers only. “Hmph,” you think. “What am I, chopped liver?”

Many small businesses make the mistake of ignoring their biggest source of income: recurring customers.

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from Blogger http://evangelinagius.blogspot.com/2015/02/how-to-reward-returning-customers.html