They go together like peanut butter and jelly. But sometimes they just can’t find their way to the same sandwich. Your sales and marketing teams must be a united group to fulfill their individual functions to the best of their ability.
If you’re struggling to pull your teams together, it’s time to implement some unifying strategies.
Uniting Your Sales and Marketing Teams
1. Ensure Both Teams Have Realistic Expectations
One of the most important elements in getting your sales and marketing teams on the same page is to get them together.