Veronica Bosgraaf owns a successful company that provides food products to grocery stores around the country. But she didn’t originally set out with that ambition.
Her company, Pure, was actually born because of her daughter’s class trip to a local petting zoo. While her family was eating chicken for dinner the night after the field trip, Bosgraaf noticed a pensive look on her daughter’s face. She told The Huffington Post:
“I could see what was happening in her little brain. She was putting it all together, what was on her plate with the experience she’d had at the farm.”
It was then that Bosgraaf’s daughter decided to become a vegetarian. That decision forced Bosgraaf to get a little creative with meal preparation.
One day, when she was working on some new dessert ideas, she created a bar with just some dates, almonds, salt, cinnamon and cocoa powder. While her creation was healthier than most snacks, her kids also voiced their approval. Soon, she was making the bars in higher volumes for her kids’ friends and classmates. She also experimented with adding some new ingredients.
Bosgraaf started thinking that she could have a business on her hands. She spoke to a mentor who encouraged her to get a nutritional breakdown of the bars, buy ingredients in bulk, and find a manufacturer.
A little more than four years after she made that initial batch of bars in her own kitchen, Bosgraaf had her Pure organic bars placed in natural food stores nationwide. Her bars are even sold at major chains like Trader Joe’s and Whole Foods.
Like so many small businesses, Bosgraaf’s success is due to a need she saw in her own life. And filling that need is still the part of her business that she is most proud of. She explains:
“Even if all of this ended tomorrow, knowing that Pure helps people eat better and feel better means the world to me. It’s fun, rewarding, and a huge blessing to grow a business that enriches people’s lives and gives back to the community in a meaningful way.”
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