Shh, These Content Marketing Secrets are From Experts

content marketing secrets

As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry – what’s the best way to measure the effectiveness of your content?

We’ll always have the old standby metrics – social shares, pageviews and the like. But do they really tell the whole story? Do these metrics help you understand how well your content resonates with audiences, converts lookers to buyers, and works toward the achievement of your business goals?

For that, we need content analytics.

Read Full Story

from Blogger http://evangelinagius.blogspot.com/2015/02/shh-these-content-marketing-secrets-are_10.html

Shh, These Content Marketing Secrets are From Experts

content marketing secrets

As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry – what’s the best way to measure the effectiveness of your content?

We’ll always have the old standby metrics – social shares, pageviews and the like. But do they really tell the whole story? Do these metrics help you understand how well your content resonates with audiences, converts lookers to buyers, and works toward the achievement of your business goals?

For that, we need content analytics.

Read Full Story

from Blogger http://evangelinagius.blogspot.com/2015/02/shh-these-content-marketing-secrets-are.html