A person enters your office building and looks to connect his smartphone to the Internet. In one instance, he is unable to surf the Net due to connectivity problems. In another, he can immediately connect with the Net by using the guest WiFi offered by your business.
Which will be the happier customer in this case?
The answer is obvious. The one who could connect to the Net through the guest WiFi offered by your business will be the happier person. And it will surely reflect in your business results as well.