Today 4 in 10 women are the sole or primary breadwinners for their families , and they do more than twice the amount of cooking and cleaning, and caring for children .
As an employer, you can help your female employees (and their male counterparts, too) protect themselves and their families with three key voluntary policies: Life, disability, and cancer/specified-illness insurance.
Life insurance coverage is important to women because, without it, their loved ones’ standard of living might change dramatically. Benefits can be used to pay leftover medical costs, or to pay bills such as the mortgage or rent, household expenses, caregiving costs – even to ensure a child can do something as simple as continuing dance lessons, or as momentous as attending college.
Disability insurance protects the working woman’s most valuable asset: Her ability to earn a living. In the event of sickness or accidental injury, disability insurance for your employees helps provide peace of mind and financial protection. Policyholders can use disability benefits to pay the bills that continue to roll in even when their paychecks don’t.
Cancer/specified-disease insurance can go a long way toward helping women focus on recovery, rather than on financial concerns. The National Cancer Institute estimates that 805,500 women were diagnosed with cancer in 2013  – and that’s no small number. A supplemental policy helps protect income and savings from expenses that aren’t covered by major medical insurance.
1 Pew Research Center, “Breadwinner Moms,” accessed Sept. 9, 2013
2 U.S. Bureau of Labor Statistics 2013 Time Use Survey, accessed Sept. 9, 2013
3 National Cancer Institute, accessed March 6, 2014