Ujjal Kohli from Preact: Using Data to Predict When Customers Might Churn

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While it takes a certain level of trust and assurance to get customers to willingly give you their personal information, they may already be providing you with valuable information with every login, click or download. Information that may help you extend them being a paying customer, and even assist you in selling them more goods, and more expensive services.

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from Blogger http://evangelinagius.blogspot.com/2015/01/ujjal-kohli-from-preact-using-data-to.html