For years, businesses have been focusing on boosting their online presence to sell and market their products and services. But now, some businesses are starting to do the opposite, looking for a physical presence to boost their brand and support online sales. Saddleback Leather and Love 41 are two such companies.
Run by entrepreneurs Dave and Suzette Munson, both companies already have thriving e-commerce sites where they sell their goods. But they are now working on opening a 10,000 square foot retail location in Fort Worth, Texas.
This might seem a little backwards.