Passion is an overused term in business. You keep hearing “do what you love.” But you need to be thinking about whether your passion is truly sufficient enough to start a successful business.
To create a business you must provide a product or service people are willing to pay for. Maybe you love knitting baby booties, and want to make millions doing so. I’m sad to tell you: unless you employ about 10,000 other baby bootie knitters, you will likely never reach that financial goal.