5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

In the spirit of Seth Godin’s principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing “purple.”

from Blogger http://evangelinagius.blogspot.com/2015/03/5-tips-to-make-your-marketing-stand-out_31.html

This Week On The Line (Trailer): Jason Leopold Discusses Uncovering Government Secrets

On Thursday at 12pm EDT, Jason Leopold will join ‘On the Line’ to answer your questions about his reporting, and how he leverages the Freedom of Information Act (FOIA) to reveal government secrets. Read “Police in Washington, DC Are Using the Secretive ‘Stingray’ Cell Phone Tracking Tool” – http://bit.ly/19xuS3O Read “The NSA Has Revealed New Details About Its Exhaustive Search of Edward Snowden’s Emails” – http://bit.ly/1Fe5zih Read “A Justice Department Memo Provides the CIA’s Legal Justification to Kill a US Citizen” – http://bit.ly/1BMf191 VICE News and On The Line want to hear from you! Let us know your questions for Jason on Twitter with the hashtag #ontheline, or send us a video message on Skype. To leave a Skype video message, follow the instructions here: http://bit.ly/1Fpn9lC Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideos

From: VICE News

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from Blogger http://evangelinagius.blogspot.com/2015/03/this-week-on-line-trailer-jason-leopold.html

WixMusic Lets Musicians Set the Tempo for Their Brand

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Wix is hoping to hit the high note with independent musicians on its latest offering.

Saying that indie musicians are under-served in being provided a competent Web platform to share and sell their music, Wix has introduced WixMusic.

This new specialty platform allows musicians to upload their recorded music directly to their new Wix site and sell it immediately. Wix says it has created specialty site themes targeted at musicians. And because mobile devices are often used to stream music, the new WixMusic sites are optimized for those devices, too.

Wix hopes the new platform will appeal to independent bands, DJs, music producers, studios, singers, songwriters and musicians.

In an official announcement of the new platform March 31, Wix Co-Founder and CEO Avishai Abrahami, says:

“WixMusic is the latest verticalized solution added to the Wix platform, further executing our goal to provide comprehensive ways for anyone, including musicians, to build, manage and grow a business or brand online.

“Musicians want to focus on their music, not code websites, or piece together the tools they need. That’s why we created a complete and commission-free solution, letting this unique professional audience create an online presence that encapsulates their sound.”

And perhaps most important to indie musicians, Wix takes no commission on the sale of their music.

Check out the Wix video introducing the service, highlighting how one band takes advantage of WixMusic:

Add this to an array of services already by Wix, best known for its drag-and-drop Web construction platform. Thousands of businesses have taken advantage of Wix’s relatively easy-to-use site building app to create a ready-to-go eCommerce platform, the company says.

Now, that can include musicians with WixMusic.

That’s not to say that musicians should pull a Taylor Swift and yank their music off other popular, albeit crowded, streaming services, but having a ready-made eCommerce site allows musicians to grow their brand and build their own identity.

The WixMusic platform also allows musicians and bands to market themselves as a brand, too. The platform allows groups to sell their own branded merchandise.

Bands using new platform can also create an email newsletter to stay in contact with their fans.

Wix includes tracking and metrics that musicians can use to monitor their site’s successes or shortcomings. That includes determining how recipients of an email newsletter responded to it.

This new platform will be gradually introduced, according to a Wix statement, and eventually available to all users soon.

Image: Wix.com

This article, “WixMusic Lets Musicians Set the Tempo for Their Brand” was first published on Small Business Trends

from Blogger http://evangelinagius.blogspot.com/2015/03/wixmusic-lets-musicians-set-tempo-for.html

5 New Types of Content for the Future of Marketing

Every search marketer knows that a good SEO strategy rests on the strength of its content. Savvy brands will keep an eye on the following five emerging content types to determine when it makes sense to integrate them into their existing search campaigns.

from Blogger http://evangelinagius.blogspot.com/2015/03/5-new-types-of-content-for-future-of.html

VICE News Daily: Land Day Protests in the West Bank

The VICE News Capsule is a news roundup that looks beyond the headlines. Today: Palestinians clash with Israeli troops during Land Day rallies, Chilean residents clean up after devastating floods, mothers breastfeed together in Bulgaria’s capital, and scientists say the planet is greener despite deforestation. WEST BANK Land Day Rallies Turn Violent Israeli soldiers dispersed groups of protesters near the city of Nablus. CHILE Thousands Affected by Flooding in Atacama At least 17 people are dead following the worst storms to hit the desert region in 80 years. BULGARIA Mothers Stage Public Breastfeeding Event in Sofia The event was organized in support of a woman who was told she had to stop breastfeeding in front of a store at a shopping mall. ENVIRONMENT New Study Claims Earth is Greener Despite Deforestation Scientists announced their findings after analyzing 20 years of satellite data. Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideos

From: VICE News

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from Blogger http://evangelinagius.blogspot.com/2015/03/vice-news-daily-land-day-protests-in.html

VICE News Daily: Vatican Opens its Doors to Rome’s Homeless

The VICE News Capsule is a news roundup that looks beyond the headlines. Today: Ghana trains to fight piracy as attacks increase off West Africa, the world’s largest ships will soon be able to travel through the Panama Canal, Pope Francis opens his doors to some of Rome’s most disadvantaged, and a Chinese archaeologist claims to crack a rocky mystery. GHANA Military Exercise to Battle Piracy in Gulf of Guinea The waters off Somalia’s coast used to be the most dangerous, but there’s been an uptick in attacks off West Africa in recent years. PANAMA $17 Billion Upgrade to Boost Capacity Workers are installing 22-story locks that would allow the canal to accommodate the world’s largest ships. VATICAN CITY Pope Francis Extends a Special Invitation for a Private Tour On Thursday, 150 homeless people were granted a rare opportunity to visit the Vatican’s museums and the Sistine Chapel. CHINA Stone Circles May Have Been Ancient Worship Sites An archaeologist says an earlier theory that the more than 200 circles were grave sites is unlikely since the soil is undisturbed. Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideos

From: VICE News

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from Blogger http://evangelinagius.blogspot.com/2015/03/vice-news-daily-vatican-opens-its-doors_31.html

Hiring a Business Accountant: What You Need To Know

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Tax time is fast approaching, and hopefully you have your financial records in order, but in case you don’t here’s some advice on how to hire an accountant. While there are many aspects of your business that you can handle on your own, accounting is one worth turning over to a professional. Accounting goes far beyond simply sending invoices and tracking expenses; a good accountant can also help you with your taxes, as well as find ways to keep cash flowing.

First: Understand Your Needs

In addition to accountants, there are also bookkeepers and Certified Public Accountants that provide slightly different services from one another. A bookkeeper will set up your accounting software and enter receipts and invoices into the system weekly or monthly. She can also handle payroll data and quarterly taxes, as well as create monthly financial statements like balance sheets and cash flow statements. If your needs are simple and you don’t need help preparing your tax return, a bookkeeper may fit the bill.

An accountant, on the other hand, takes on more of the day-to-day bookkeeping needs of your company. An accountant can do everything that a bookkeeper can, with the addition of being able to prepare business taxes. Accountants are typically trained to interpret and analyze financial data, and you’ll pay more for the privilege.

And finally, a Certified Public Accountant (CPA) is an accountant who has passed a rigorous state exam. They’re the only ones of the bunch that can certify an audit. They also provide tax planning, and are highly qualified experts. Naturally, they’re the most expensive option.

Narrow Down the Selection

Ideally, the accountant or bookkeeper you end up working with will have experience with both small businesses and your industry. If you are unfamiliar with accounting terms like depreciation, chart of accounts, and cost of goods sold, you’ll want an accountant who will be patient at explaining it all to you. Remember: even if you hand your finances over to a professional, you still need to understand them. A good accounting partner will be communicative about her process, and will be willing to teach you.

You can hire an individual that works for several companies as a consultant, a smaller accounting firm, or a larger practice. I tend to go with one of the first two options, since they’re more affordable and service tends to be more one-on-one with smaller practices and solo practitioners.

Getting a referral from a colleague or contact can help you find someone faster. Check with others in your industry to find out who they use. Take into consideration your needs, your budget, and their offerings, then whittle your list down to your top three choices.

What to Ask

Interview each provider or firm, just like you would if you were hiring a full-time employee. Some of the questions you should ask include:

  • What accounting software do you use?
  • Do you provide software setup?
  • Do you provide monthly bookkeeping?
  • What is your hourly rate?
  • Can you provide three small business references?
  • Do you work onsite at the client location?
  • What industries do you specialize in?
  • Do you also prepare business taxes?

You want to find an accountant who you can trust with your finances, and who will be with you for years to come. Don’t overlook how important the selection process is, and spend enough time on it to find the best fit for your company.

Hiring a Business Accountant Photo via Shutterstock

This article, “Hiring a Business Accountant: What You Need To Know” was first published on Small Business Trends

from Blogger http://evangelinagius.blogspot.com/2015/03/hiring-business-accountant-what-you.html