Imagine the perfect sales pitch; one that offers each and every potential client and customer what they want, when and where they want it. Called “hypertargeting”, the ability to offer the perfect sales pitch has long been the holy grail of marketers.
Until recently however, the time, effort and money needed to implement hypertargeting kept the strategy in the realm of science fiction, especially for small businesses (in fact, if you’ve seen the science fiction movie, “Minority Report”, you saw hypertargeting in action). That all changed with the public launch of Leads by Moment.
from Blogger http://evangelinagius.blogspot.com/2015/02/momentme-hypertargets-social-media.html
Evangelina Gius 