Millions of small businesses have Facebook pages, but most have no idea how to use them to make sales. The page may have hundreds, maybe even thousands of likes, but without sales to match, it is not very valuable.
How can a small business turn virtual likes into real purchases? Start here:
1. Don’t Be Afraid to Post about Products and Services
Facebook is primarily about engaging with customers and forming a relationship with them by posting educating articles, photos and videos that relate to the company’s brand.