Consumers love buying goods that come with a story. It makes a simple purchase into an actual experience instead of just a product. And it can be even better if the story comes with some kind of social cause.
TO THE MARKET is a social enterprise that aims to empower those who have survived things like abuse, conflict and disease. The company provides multiple distribution channels for survivors to sell their handmade goods. But it also provides an online platform for them to share their stories with the hope of raising awareness about important issues.