E-commerce accounts for a small part of the overall retail industry. There is, however, no questioning the potentials of e-commerce in today’s market scenario. Global B2C e-commerce sales were around $1 trillion in 2012, says a report from eMarketer and the growth is increasing rapidly.
E-commerce along with technology and product innovation has transformed consumer behavior by providing virtually tailored experiences where brands redefine consumer relationships with social media. But like any other industry, competition is inevitable for e-commerce business.