Strictly Bicycles, a brick and mortar shop in Fort Lee, New Jersey, is anything but. The retail outlet has offered customers much more than just bicycles for the past two decades. And that is part of the reason for the company’s success.
Today the shop, often mistaken for a cafe by passersby, gets an estimated 1,000 customers a day. People come through to grab a quick snack while cycling, check out the bikes or just use the restroom. It’s become more than just a bike shop.