Fashion entrepreneurs often use their own design sense to develop new products. But Polychemy, a Singapore-based jewelry company, is getting its design cues from another source — big data.
The company uses 3D printing to develop very specific types of jewelry, such as nameplate necklaces in different languages and sports team logo pendants. To get ideas for new items, the company analyzes Google search results. Founder Aaron Issac explained to CNN:
“We’re a very data-driven company; we analyze what people are searching for on Google.