Building customer loyalty can be more difficult for small businesses than it is for large companies. Big brands have more resources to develop in-depth loyalty programs that give customers different rewards or offers based on their past buying behavior.
But technology is now offering new options for small businesses looking to build loyalty.
Loyalzoo is one such option. The company offers an app that is available on mobile, online, and even on POS systems. Read more about Loyalzoo and get a behind-the-scenes look at the company in this week’s Small Business Spotlight.
What the Business Does
Offers a loyalty app designed specifically for small businesses.
The app is made to integrate with a number of different systems, from online to mobile to POS systems. So different small businesses can use the app in whichever way best suits them.
Massimo Sirolla, CEO and co-founder of Loyalzoo says:
“Regardless of the type, each business can create their own digital loyalty cards in just minutes, choosing between traditional stamp cards and flexible points and set the rewards that fit them best.”
Offering a fully versatile solution.
Since the app is created with small businesses in mind, it needs to be able to work in a variety of different ways. Sirolla explains:
“We are the first loyalty app to integrate with POS, and also the first to allow merchants to give loyalty points precisely the way they want using our app, using printed codes or sent digitally. We didn’t want retailers to have to change their habits. We can fit seamlessly into almost any business with their existing setup.”
How the Business Got Started
From a desire to help local businesses.
“Loyalzoo started when Mark Ryan and I, good neighbors and friends, looked down at our wallets and realized half the cards we carry around are unused paper and plastic loyalty cards. And when we looked up, we noticed deserted local businesses and chain stores popping up one after the other. It’s crazy — and so we thought surely there must be a way to help these businesses compete with the chains and big brands.”
Successfully completing a round of crowdfunding last year.
“We reached target in under 24 hours, and that allowed us to employ more people and drive the business ahead.”
Focus on digital marketing and SEO.
If the Loyalzoo team could go back and change anything, Sirolla says they would have just handled the digital marketing and SEO efforts in-house from the beginning. He explains:
“We employed a company to do it for us, and suffice to say they did not keep up with Google’s changing guidelines which meant our webpage was nowhere to be found in organic search for more than a year. With limited budget for marketing through paid channels this was really tough and we’re still struggling from the aftermath of it. If I was to give one piece of advise to anyone else starting business it would be to spend time getting familiar with SEO and how Google operates.”
How They’d Spend an Extra $100,000
Hiring more people.
“We are a small team in an even smaller office. We need someone new to pick on! Actually, a bigger office would probably be on the list too. Jokes aside, our team is really great, but with more people we could do so much more in getting the product out there.”
An ongoing table football tournament.
“It started with Andy and I playing every lunch and eventually we dragged Martina along. She started out in defense and was exceptionally bad! So we tried her in attack and lo and behold it was like a different person. We get quite into it. And it’s a really fun way to spend some time together which is also completely separated from the work we normally do.”
“Everything should be made as simple as possible, but not simpler.” ~ Albert Einstein
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Images: Loyalzoo, Top image: (from left) Martina Wade, Massimo Sirolla, André Johnson, Mark Ryan, Boydlee Pollentine