The new metrics allow you to see the impact of your search ads on in-store traffic.
from Blogger http://evangelinagius.blogspot.com/2015/01/visits-metric-in-google-adwords_19.html
from Blogger http://evangelinagius.blogspot.com/2015/01/visits-metric-in-google-adwords_19.html
from Blogger http://evangelinagius.blogspot.com/2015/01/visits-metric-in-google-adwords.html