Cupcake Business Goes from Success Story to Cautionary Tale


A few years ago, Just Baked seemed to be a great startup success story. But last month, the regional chain of cupcake shops closed all of its corporate stores.

So what went wrong?

Pam Turkin was a mom and an avid baker who got the idea to start a cupcake shop near her home in suburban Detroit after seeing similar bakeries succeeding near the coasts. Even though she and her husband launched the business around the height of the recession, it took off quickly.

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from Blogger