Clusters of vivid purple flowers called water hyacinths bloom in large quantities along the Niger Delta. The flowers add some beauty and color to the water’s surface. But they actually do far more damage than good. Aside from limiting access to waterways and causing problems for fishermen, the aquatic weed also depletes nutrients from the water, which can reduce fish populations.
But instead of just seeing these plants as a nuisance, entrepreneur Achenyo Idachaba sees them as a business opportunity. She founded MitiMeth in 2012.