Improve Sales, Increase Employee Retention and More

Improving sales can be tricky for any business. There are so many different strategies you can use to attract buyers, convert sales, and make the overall process easier for both you and your customers. This week, members of our small business community shared some tips for improving sales, along with some other updates. Read on for the full list in this week’s Small Business Trends community and information news.

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from Blogger http://evangelinagius.blogspot.com/2015/01/improve-sales-increase-employee.html

Google Trash Can Recover Your Deleted Analytics

A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash Can will safely save information in a in a recovery folder.

from Blogger http://evangelinagius.blogspot.com/2015/01/google-trash-can-recover-your-deleted.html

Adobe Finds Google’s CTR Growing Faster Than Its CPC

Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe’s Digital Index’s Q4 Digital Advertising Benchmark report.

from Blogger http://evangelinagius.blogspot.com/2015/01/adobe-finds-google-ctr-growing-faster_31.html

YP Data Helps National Brands Go Local

YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search on desktop and vice versa.

from Blogger http://evangelinagius.blogspot.com/2015/01/yp-data-helps-national-brands-go-local_31.html

Sell Local Think Global is Loaded With Creative Marketing Ideas for Small Business

I live in a small, “Norman Rockwell” town. We have a gazebo and a whole group of retailers nestled around the square. Beyond the square, almost hidden from sight and across the railroad tracks, are several industrial parks with even more manufacturers and technology companies than you can count.

You can call these local businesses. Some are more local than others. But all of them are a contribution to our local and global economy.

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from Blogger http://evangelinagius.blogspot.com/2015/01/sell-local-think-global-is-loaded-with.html

Exclusive Interview with ‘Charlie Hebdo’ Cartoonist Luz

	Exclusive Interview with ‘Charlie Hebdo’ Cartoonist Luz In an exclusive interview, VICE News meets Luz, the surviving Charlie Hebdo cartoonist behind the magazine’s controversial Prophet Muhammad covers. Speaking with us in his sniper-proof Paris apartment, Luz describes the scene he witnessed after gunmen attacked the magazine’s offices, explains the ideas behind the magazine’s latest cover, and addresses the mixed reactions it has sparked. He also discusses how things can quickly spiral out of control when breaking taboos in the internet age, and offers his surreal sense of becoming an unwitting icon of free expression. Watch “Millions March in Unity: Paris Gun Attack (Dispatch Three)” – http://bit.ly/1BAEOCI Read “France’s Far-Right Struggles to Maintain a United Front After Paris Attacks” – http://bit.ly/1wFuG6o Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideos	From: VICE News Views: 301 22 ratings
	Time: 12:07	More in News & Politics

from Blogger http://evangelinagius.blogspot.com/2015/01/exclusive-interview-with-hebdo.html

Analyzing AdWords With Analytics Treemaps

The Treemaps report in Google Analytics allows search marketers to quickly spot the strong and weak areas of their AdWords accounts, helping drive attention to the right places.

from Blogger http://evangelinagius.blogspot.com/2015/01/analyzing-adwords-with-analytics_30.html

Back to Basics – Goal Reports in Google Analytics

There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a fresh look at your goals at least twice a year and use the tips in this post to understand their results better.

from Blogger http://evangelinagius.blogspot.com/2015/01/back-to-basics-goal-reports-in-google_30.html

Google and Lending Club Team Up, Online Lenders Gain Steam

Getting small business loans can be difficult, particularly in today’s economic climate. But in recent years, some new options have completely changed the way some businesses go after financing. And this week, Google and Lending Club unveiled another option for small businesses seeking capital. Read about this and other small business news from the past week, in our weekly Small Business Trends news and information roundup.

Finance

Google and Lending Club Kick Off New Business Loan Program

Google Partners now have a new source from which to get some extra capital.

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from Blogger http://evangelinagius.blogspot.com/2015/01/google-and-lending-club-team-up-online.html

On the Front Lines with the Ukrainian Army: Russian Roulette (Dispatch 89)

	On the Front Lines with the Ukrainian Army: Russian Roulette (Dispatch 89) Since mid January, fighting between the Ukrainian military and Russian-backed rebels in Eastern Ukraine has escalated. Dozens of civilians have died due to the heavy shelling. The rebels of the Donetsk People’s Republic (DNR) have been attacking Ukrainian Army positions in an effort to reach the city of Sloviansk. In this dispatch, VICE News travels to the Ukrainian Army’s front lines in the village of Kodema to see how soldiers there, clad in German and British gear that has been donated to them, are preparing for the much talked-about DNR offensive. We also visit the Ukrainian-controlled mining town of Dzerzhynsk to see firsthand what effects the fighting between the two sides has had on the local population. Watch “Trapped by Artillery Fire: Russian Roulette (Dispatch 88)” – http://bit.ly/1zoiCuY In Photos: Civilians Are Trapped and Pounded by Artillery on the Eastern Ukraine Front – http://bit.ly/1JWdYJ7 Read “Eastern Ukraine Is Slipping Back Into All-Out War” – http://bit.ly/164xIeC Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideos	From: VICE News Views: 63 1 ratings
	Time: 09:42	More in News & Politics

from Blogger http://evangelinagius.blogspot.com/2015/01/on-front-lines-with-ukrainian-army.html