By now most companies are realizing the value of having a solid social media strategy, and for many that means spending more and more time and resources on that strategy. It may have started innocently enough where looking at your metrics and posting an interesting article every day was enough, but now more money needs to be spent.
Simply put, understanding and measuring social media ROI can help give you an insight into how much money or valuable feedback you’re really making.
from Blogger http://evangelinagius.blogspot.com/2015/02/5-steps-for-successfully-measuring.html
Evangelina Gius 