A few weeks ago I had the pleasure of speaking at a holiday event. Instead of one of my usual (but awesome) presentations, I wrote some thoughts on a piece of paper and shared what I thought these businesses needed to know to align themselves for 2015. Here’s what I shared. I hope these rules (guidelines) help you.
1. Word of mouth alone won’t work — relying on word of mouth for all of your marketing is “ok”. However, if you want to boost revenue, increase profits and take your business to new heights, you MUST create a purpose built marketing plan.