You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.
Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting strategies you probably haven’t heard of.
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from Blogger http://evangelinagius.blogspot.com/2015/01/5-strategies-for-facebook-ad-targeting.html
Evangelina Gius 