One of the best ways to gain visibility and credibility for your business is to get in front of your target audience – literally. Speaking at events which are respected and well-attended by your prospective customers can be a high-value marketing method. You gain visibility and a receptive audience — without seeming like you’re marketing.
And when you speak at events and freely share your expertise, you’re automatically positioning yourself as a thought leader.
from Blogger http://evangelinagius.blogspot.com/2015/01/3-mistakes-that-may-damage-your.html